The 10 Brow Gels And Waxes We Always Have In Our Beauty Bags

Merit is known for its tight edit of natural-finish beauty products and the brow gel fits into this ethos seamlessly. It’s a tinted pomade that’s been formulated to deliver fluffy brows without any stiffness, and we love it for its ability to impart just enough of a tint to add fullness to the brows, and enough hold for a long-lasting yet natural brow.

Size: 15ml. | Shades: Dark brown, light brown, taupe, brown-black. | How To Use: Coat brows, starting from the outside and moving in to add volume, then brush up and out to shape.

While many swear by the Anastasia Beverly Hills Brow Breeze wax, the Brow Freeze Gel is the one we’re constantly reaching for. This is one for the people who like a firm hold and don’t want a single brow hair to move throughout the day. It has quite a viscous texture, so be sure to wipe off any excess product before applying it to your brows to avoid over-applying product.

Size: 7ml. | Shades: Clear. | How To Use: Start by using the long bristle comb to separate and tame hair, next use the short bristle comb to shape and sculpt hairs into place.

The Rare Beauty brow gel is a flexible formula that can be built to a firm hold or applied lightly for a fluffier, more natural look. It feels completely weightless on the brow and layers well over other products, which means we have no trouble applying it over tinted pomades or pencils.

Size: 4.50g. | Shades: Clear. | How To Use: Apply gel in short upward strokes in the direction of hair growth to create your desired brow shape.

If you prefer a wax texture over a traditional, liquid gel, we highly recommend grabbing the Refy Brow Sculpt. The brand was co-founded in 2020by Jess Hunt, who is a well-known model and content creator with very distinct brows that have a laminated look. Though the product looks white in the tube, it applies and dries clear, with a flake-free finish that keeps every hair in place for hours. We’ve received many compliments while wearing this one.

Size: 8.5ml. | Shades: Clear. | How To Use: Apply a small amount of product onto your brows with the applicator and gently brush through in small upward strokes. Switch to the comb and use upward strokes to comb the brows into shape. Gently press down with the brush to set hairs in place.

One of our most purchased brow gels to date, this is also one of the most affordable on this list. The got2b glued brow gel was launched as a response to beauty lovers using the hair gel from the same range as a brow gel and selling the product out, time and again. Once the brow gel launched, it had a similar level of success and is as beloved for it’s ability to fluff up the brows into an immovable position as it is for assisting with sleek buns and hair touch-ups throughout the day.

Size: 16ml. | Shades: Clear. | How To Use: Apply the product with the raised side of the brush – a small amount goes a long way. Style & fix brows & edges in place with the flat side of the brush.

No brow gel list would be complete without a Benefit product, and the 24-Hour Brow Setter is our top pick, thanks to its clear finish and firm hold. It’s been designed with both longevity and practicality in mind, which means it works just as well when worn on its own as it does layered over brow pencils and pomades.

Size: 7ml. | Shades: Dark brown, light brown, taupe, brown-black. | How To Use: To evenly coat brow hairs from root to tip, apply the gel using the side of the brush with long bristles. Use the short bristles to sculpt and shape hairs into place and the precision tip to define the tail.

The compact brush on the NYX brow gel allows for precise application and shaping but the real magic is in the formula, which has a medium-buildable hold for flexible brows that won’t stray throughout the day.

Size: 5g. | Shades: Clear, taupe, medium brown, dark brown. | How To Use: Gently swipe NYX Brow Glue across the brows in an upward motion, following the direction of hair growth.

Kosas is another brand that’s loved for its natural finish, and the Kosas brow gel in particular is favoured for delivering a generous pigment without making the brows look or feel overloaded with product. The volumising product includes plant-based fibres to add definition and give the illusion of fuller brows, plus, it’s pumped with nourishing ingredients like castor oil, panthenol pro vitamin B5, and biotinoyl tripeptide-1, which all support brow hair strength.

Size: 3.7g. | Shades: Honey blonde, taupe, soft brown, auburn, medium chocolate brown, medium brown, dark brown, brown black, black, grey. | How To Use: Brush through brows to fluff and add volume.

Available in six shades and a clear formula, the Hourglass brow gel is for people who love a fuller brow with a natural finish. It has a buildable, gel formula that delivers definition and volume, and can be applied lightly for a subtle tint and hold or more liberally for a more dramatic finish. The Arch Brow gel also includes fibres that add extra volume with minimal effort, making it one of our favourites for giving the illusion of fuller brows without fiddling with pencils or pomades.

Size: 3ml. | Shades: Clear, blonde, warm blonde, auburn, soft brunette, warm brunette, dark brunette. | How To Use: Using short upward strokes, brush the wand through eyebrows in the direction of hair growth.

Described as an “extreme hold” brow wax, this is a dry pomade-like formula that replicates the soap brow look without any of the mess. You will need to pick up a separate spoolie, but once you do, this little pot of brow wax will last you a very long time, and will deliver tamed sculpted brows with just a few flicks of the wrist.

Size: 8.8g. | Shades: Clear. | How To Use: Dip spoolie into the Brow Lift and brush the spoolie through your brows directing hairs upwards and outwards for a fluffy, lifted look. Use the spatula end of the applicator to flatten the brow hair in the same direction for a laminated look that stays put. Let dry for 60 seconds.