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What’s better than getting an F1 winner trophy? Receiving it encased in a logo-embossed Louis Vuitton trunk. This was the case for Mercedes driver George Russell, who claimed the Canadian Grand Prix trophy in Montreal. On the podium next to the first-place driver, the coveted chrome prize was centred inside an imposing travel trunk embellished with the French brand’s two-toned monogram. Stamped diagonally through the iconic LV display were red, white and black race track motifs, fusing the House’s 19th-century heritage with the fast-paced exhilaration of F1.
Photography courtesy of Louis Vuitton
Designed to protect and spotlight the trophy, the designer case’s double doors opened to reveal F1’s famous spiral sculpture—an effortless aesthetic marriage of high fashion and high performance. Below it, written in bold white letters, was: “Victory Travels in Louis Vuitton,” which has become a signature phrase for the Maison. If you were looking for evidence that sports and fashion are more intertwined than ever, this is certainly it. From sports-merch-gone-mainstream to athletes-turned-brand-ambassadors, it would seem that the style realm has a newfound interest in pro players. But long before it was trendy, Louis Vuitton had a stake in the game. For decades, prestigious performance trophies have been presented in packaging by the House. It first established a partnership with the America’s Cup in 1983, and has since gone on to join forces with some of the world’s most beloved competitions, including FIFA World Cup, NBA and the Olympic Games.
Photo by Minas Panagiotakis/Getty Images
This particular F1 winner trunk comes as part of an official partnership between Louis Vuitton and F1. The commitment marks a new, exciting era for racing: one that brings designer craftsmanship not only to driver uniforms but onto the track itself. Much like the prize, the Louis Vuitton trophy trunk is meant to be seen and celebrated. Over the course of F1 Pirelli Grand Prix du Canada weekend in Montreal, it was present at several key moments—on the starting grid, during the national anthem sequence and, finally, on the podium next to Russell. Overall, it serves as an emblem that fanciful fashion and fast cars no longer exist in two separate realms—they’re very much on the same team. After all, good things come in LV-embellished packages. Continue Reading
