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As Britons’ shopping habits are dramatically altered as a result of the global pandemic, new British start-up The Devout is launching the UK’s first fashion rental subscription, offering a monthly service to help counteract the throwaway nature of the fast fashion industry. Launching on 18th June 2020, The Devout will provide designer and everyday menswear and womenswear to rent every month. For a monthly subscription fee of £79, choose five items from everyday essentials to high-end party wear, with premium brands, the latest designer staples and vintage items all on offer. At the end of the month, having worn them as much as you like, every item is swapped for five fresh items.
