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If you’re looking to expand your already impressive collection, earn some quick cash on the resale market or simply get your hands on the perfect pair, the world of limited release trainers can be difficult to navigate if you aren’t prepared. With trainermania sweeping the nation and the war against auto-checkout software (AKA bots) ramping up, sneaker brands and retailers are getting smarter about the way they sell their most hyped releases. From spending hours every weekend queuing up outside shoe stores as a teenager, to running Western Europe’s largest hub for casual footwear news, George Sullivan from The Sole Supplier shares his insider tips for buying limited release trainers to make sure you never miss a drop.
