The New Gucci Bag You’re About To See On Every It Girl’s Arm

Gucci has unveiled its latest handbag, the Borsetto — a piece that balances the house’s storied history with a contemporary sensibility. The name itself is a clever fusion: borsa, the Italian word for bag, combined with morsetto, the Italian for horsebit, creating a single name that feels both intuitive and unmistakably Italian.

At the heart of the design is the Horsebit, one of Gucci’s most enduring emblems. First appearing in collections during the late 1940s, the equestrian-inspired hardware has long served as a symbol of the house’s craftsmanship and identity. With the Borsetto, that heritage is reimagined for a modern audience — the iconic metal detail brings a vintage warmth to what is otherwise a relaxed, contemporary silhouette.

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Practicality shapes the design just as much as aesthetics. An elongated handle and detachable shoulder strap give wearers flexibility in how they carry the bag, adapting easily from day to evening or from casual to formal settings. The Borsetto is available in two sizes — medium and large — ensuring the design works for different occasions and personal styles.

The collection launches in a carefully considered range of materials and colorways. Shoppers can choose from dark brown suede, soft black leather, and GG Monogram canvas in both sand and dark brown tones. Each option reflects Gucci’s commitment to refined, tactile materials that age with character. In short, this is a bag for those who love the vintage Gucci look but prefer to invest in a bag that doesn’t come with its own stories, and rather, is all theirs.

With the Borsetto, Gucci demonstrates how a fashion house can honour its past without being constrained by it. The result is a bag that feels grounded in legacy yet entirely of the moment — a fitting addition to any wardrobe.