Aside from classics such as trenches and pea coats, it’s not often you come across a coat trend that has survived multiple seasons. Teddy coats saw a huge spike in popularity last winter, rising in online searches by 1000% YoY (you couldn’t walk down the street without passing at least three people clad in its fluffy embrace). But surprise, surprise—the fashion world’s favourite cuddly toy trend is back for another season and is well and truly on its way to becoming a style staple.
All kinds of faux-fur creations are on the horizon for A/W 19, but this still stands out as one of the most enduring ways to wear what can be quite an outrageous trend, and we’ve already noticed that the super-organised shoppers out there are starting to look for them online. September is, after all, the month where many key coats sell out.