It might be huge in the US, but Amazon Prime Day somehow hasn’t quite created the same fervour in the UK as it has across the pond. However, this year it has cropped up on our radar—specifically due to their impressive selection of beauty buys.
Kicking off today, the sale will last for 48 hours and see thousands of prices slashed across the site. And no, we’re not talking random labels and niche offerings, these are cult favourites from the big brands: Think Elemis, Elizabeth Arden, Paul & Joe and Stila.
So, whether you’re looking for a gift for a friend or just need an excuse to treat yourself, this is the perfect time to restock your cupboards. Highlights include Elemis’ Pro-Collagen Cleansing Balm (a Who What Wear editor fave), Elizabeth Arden’s holiday-ready SPF50 sun cream, Swiss Clinic’s skin roller and Cetaphil’s famed skin cleanser—which you can bag for a mere fiver. Scroll down to see and shop our favourite Amazon Prime Day beauty offers.