Views: 14
If you’re an avid shopper like me, you’ll know that tracking down chic yet affordable basics isn’t as simple as it sounds. From designs that don’t last the distance to ones that seem perfect online, only to arrive at your door looking completely different, it’s a trying task that often lends its way to a wardrobe full of things you never actually wear.
In recent years, I’ve transitioned to crafting the elusive capsule wardrobe—or, as one of my colleagues would call it, a ‘Nice Lady’ wardrobe. Basically, it’s a collection of the key pieces that are going to transcend seasons while offering a stylish edge. The only problem most of these finds have in common? They tend to veer towards the pricier side.
The ELLE Edit Of The Best Aere Pieces:
- Celia Crew T-Shirt, $55
- Organic Cotton Polo, $90
- Rory Organic Cotton Jacket, $200
- Nika Cotton Cashmere Knit Jumper, $140
That’s why I’m singing the praises of a recent discovery of mine—a well-priced, locally-made label that has wedged in perfectly with those capsule pieces. I’m sure it needs no introduction, but enter: AERE.
The label is the brainchild of retail giant The Iconic, and launched in 2019. It’s mission is to offer up effortless wardrobe essentials created with a considered approach to fabrications and designs, and that it does.
Aere’s linen, organic cotton and sustainable leather basics have become my go-to, with consistent designs offering pared-back yet polished pieces (tick, tick, tick!).
Read: From Arket To Wynn Hamlyn—28 New Arrivals You Need To See (And Shop) Right Now
AERE
Celia Crew T-Shirt
AERE
Rory Organic Cotton Jacket
AERE
Tara Layered Jersey Top
AERE
Suede Wedge Heel Thongs
AERE
Anders Suede Look Jacket
AERE
Organic Cotton Polo
AERE
Boat Neck Stripe T-Shirt
AERE
Isabel Leather Ankle Boots
AERE
Organic Cotton Belted Trench Coat
AERE
Organic Cotton Barrel Leg Pants
AERE
Vega Cotton Midi Dress
AERE
Sadie Merino Wool Cardigan
AERE
Nika Cotton Cashmere Knit Jumper
AERE
Ines Funnel Neck Bomber
Yes! Aere was created and is designed in Sydney. The label was founded by Australian online retailer, The Iconic.
If you’re looking for work appropriate pieces that aren’t going to fall apart at the seams when being worn daily, I’d seriously recommend. Plus, if you’re looking for some beautifully breezy and lightweight pieces for SS24, then prepare to add-to-cart some of Aere’s latest arrivals. It was the label’s commitment to sustainability that kept me going back though (as well as the expertly crafted pieces). The brand plans to introduce organic cotton, hemp, recycled polyester and Tencel into the range, as well as given themselves a mission to have 90% of pieces designed with sustainable fibres by 2025.
The post The Surprisingly Affordable Label You’ll Find In Every Fashion-Person’s Wardrobe appeared first on ELLE.
