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Gwyneth Paltrow, Sofia Richie Grainge and Succession’s Shiv Roy — what do these women have in common? The obvious answer is that they’re all rich. But according to TikTok, they’re also the poster children of “quiet luxury,” a term with more than 100 million views. Think of it as stealth wealth, with logoless bags, luxurious cashmere knits and buttery-soft leathers — all with hefty designer price tags that (silently) scream “If you know, you know.” Looking effortlessly expensive isn’t anything new; its origins can be traced back to the early 1800s, when Empress Joséphine rebelled against the over-the-top rococo aesthetic favoured by Marie Antoinette. But it was Phoebe Philo, Celine’s former creative director, who perfected the concept in the early 2010s. More than 10 years later, it was peppered throughout the Fall 2025 runways and further cemented in the zeitgeist by the fourth and final season of Succession, Paltrow’s ski-trial ensembles and Richie Grainge’s Chanel-filled wedding. But the true question is “Can you look expensive without being rich?” Absolutely. And it starts with having the right handbag. Ahead, six bags from a few of our favourite under-the-radar brands.
DeMellier
Country of origin: England Price range: $360–$1,300 Must-have: The Midi New York Specialty: There’s a reason for DeMellier’s cult following, and her name is Kate Middleton. Expect posh purses that can easily be dressed up or down — much like the royal herself. [cta affiliate=”cj” align=”center” format=”button” url=”https://www.net-a-porter.com/en-ca/shop/product/demellier/bags/tote-bags/new-york-midi-textured-leather-tote/1647597314670248″]Shop Now[/cta]
Charles & Keith
Photography courtesy of Charles & Keith
Country of origin: Singapore Price range: $50–$250 Must-have: Charlot Specialty: This TikTok favourite is famous for its Celine and Saint Laurent dupes, so if you want to look luxe on a budget, Charles & Keith is your answer. [cta affiliate=”cj” align=”center” format=”button” url=”https://www.charleskeith.com/ca/CK2-80782074_CHOCO.html?utm_source=google&utm_medium=shopping&utm_campaign=product-listing-ads&utm_source=google&utm_medium=pmax-pm&utm_campaign=always-on-pmax&utm_content=us-pm-always-on-google-conversion-pmax&gad_source=1&gad_campaignid=22440572102&gbraid=0AAAAACaK2txMvKpxgFwZX901jHZkuanWS&gclid=CjwKCAjw_pDBBhBMEiwAmY02NgEf2gJe63hC6gnVGR3c7BOFsCwrklw3uDa5sEqYCr60SyCrvzpGvhoCklwQAvD_BwE”]Shop Now[/cta]
ATP
Country of origin: Sweden Price range: $500–$1,350 Must-have: Assisi Specialty: ATP blends Sweden’s Scandi-girl aesthetic with the quality and craftsmanship of Italy. Plus, it uses non-toxic vegetable-tanned leathers, which are better for you and the environment. [cta affiliate=”cj” format=”text” url=”https://www.farfetch.com/ca/shopping/women/atp-atelier-assisi-turtle-shoulder-bag-item-19136037.aspx?rtype=web_pdp_stl_io&rmodule=shop_the_look&rid=4343de03-534b-4661-90ba-8d804e076718&rpos=3&rorank=1&lpos=1″][cta url=”https://www.farfetch.com/ca/shopping/women/atp-atelier-assisi-leather-crossbody-bag-item-19742618.aspx?lang=en-US&size=17&storeid=11529&utm_source=google&utm_medium=cpc&utm_keywordid=64534135&utm_shoppingproductid=19742618-17&pid=google_search&af_channel=Search&c=873976073&af_c_id=873976073&af_siteid=&af_keywords=pla-423003317486&af_adset_id=46880937314&af_ad_id=204907747094&af_sub1=64534135&af_sub5=19742618-17&is_retargeting=true&shopping=yes&gclid=Cj0KCQjw06-oBhC6ARIsAGuzdw1oooRl-2Q6fQZ3DnBwocjwhjDSzRlr2rdHQXCYM2uLFwbNQJXSMSsaAoHbEALw_wcB” align=”center”]Shop Now[/cta][/cta]
Partoem
Country of origin: Canada Price range: $250–$850 Must-have: Tome 1 Specialty: A puzzle and purse all wrapped up in one. Montreal-based brand Partoem makes all of its luxurious handbags without glue or stitching. Origami never looked so good. [cta affiliate=”cj” align=”center” format=”button” url=”https://partoem.ca/collections/bags-and-accessories/products/tome-1-in-burgundy”]Shop Now[/cta]
Polène
Photography courtesy of Polène
Country of origin: France Price range: $280–$660 Must-have: Numéro Neuf Specialty: Another TikTok treasure, Polène is known for its effortlessly elegant approach to everyday accessories. Think less Emily in Paris and more Parisian chic. [cta url=”https://eng.polene-paris.com/products/numero-neuf-noir” align=”center”]Shop Now[/cta]
Songmont
Photography courtesy of Songmont
Country of origin: China Price range: $230–$700 Must-have: Luna Specialty: Behind Songmont’s simple silhouettes is thoroughly-thought-out design. Proof? The Luna Bag can transform into four different styles depending on where you position its straps. [cta url=”https://songmontofficial.com/products/luna-bag-jade” align=”center”]Shop Now[/cta]
Thaden
Country of origin: Switzerland Price range: $1,200 Must-have: The Love Curve Specialty: This beloved Zurich-based label is known for its sculptural designs, inspired by architecture and the beauty of individuality. This pick creates a heart motif, with straps that can be easily adjusted to create different styles. It’s no wonder of the brand was featured on the most recent season of Emily in Paris. [cta affiliate=”cj” align=”center” format=”button” url=”https://thaden.ch/collections/bags/products/the-love-curve”]Shop Now[/cta] This article first appeared in FASHION’s October 2023 issue. Find out more here. Continue Reading
