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Behind this desire for more classic, timeless pieces is the topic that’s now at the top of the agenda of every fashion office in the world: sustainability. From Extinction Rebellion stationed outside of Victoria Beckham’s show to carbon-neutral fashion shows, the fashion industry’s impact on the planet was something that couldn’t be ignored during fashion month. There’s no doubt sustainability will have a significant impact on how trends are shaped over the next decade.
Heather Gramston, BrownsFashion’s Buying Manager, said what is particularly notable for 2020 is how new talent is responding to these challenges, finding new ways to produce and create clothes: “I think the innovation coming out of the new wave of talent look to creating sustainable collections. Designers like Ancuta Sarca, Mariah Esa and Duran Lantink are all creating something incredibly unique and pushing the conversation on conscious dressing forward.”
The boundaries between seasons are also becoming much less defined—the spring summer 2020 collections make a case for building a capsule that you can wear twelve months a year. In fact, you were as likely to see coats and partywear as you were swimwear on the runways for these collections, which is reflective of the how we no longer buy something to wear for one season only. Below you’ll find trench coats, leather separates and knitwear styled alongside sandals, rattan handbags and Bermuda shorts.
