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These Australian Swim Labels Are About to Be Everywhere

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Just like messy mangoes by the pool, coconut-scented sunscreen or prawns on Christmas day, Australian-made swimwear is a summer essential. Whether it’s because of our proximity to the water, or some preternatural affinity for swimming, Aussies just do swimwear better than anywhere else. And today, there are a plethora of homegrown labels making swimwear that’s favoured by both the locals who are at the beach year-round and international fans who need options that will last longer than a single season. 

The ELLE Edit Of The Best Swimwear Brands:

With an emphasis on quality fabrications, brands like Matteau, Sir. and Form and Fold can be counted on to deliver classic silhouettes in timeless palettes that will smooth and shape to make you feel great. Which really, is all you need to look for when it comes to shopping for swimwear: something that makes you feel confident.

Here, we’ve curated an edit of the best Australian swimwear brands to shop right now.


SIR

Known for its minimalist resort aesthetic, Sir delivers timeless bikinis and one-pieces that balance sophistication with coastal cool. Crafted from quality fabrics, their swimsuits are made for lounging by the pool or strolling from the beach to brunch to the bar. Sir’s simple silhouettes with fluid prints and tasteful accents make them endlessly wearable season after season.

Size Range: 6–14 Australian | Price Range: approx. $130–$250

Best Australian Swimwear Brands_SIR

SIR
Fontana Halter Bandeau

Best Australian Swimwear Brands_SIR

SIR
Baci Beaded String Brief

Best Australian Swimwear Brands_SIR

SIR
Morella Twist Brief

Best Australian Swimwear Brands_SIR

SIR
Leilana Swim Short


FAITHFUL

FAITHFULL’s swim collection is grounded in hand-dyed prints, considered cuts, and soft nods to vintage design. Balancing practicality and comfort with just the right touch of romance, these are timeless staples—swimwear you’ll reach for season after season, wherever you’re headed.

Size range: 6–20 Australian | Price Range: approx. $100–$220

FAITHFUL
Elisa Bikini Top

FAITHFUL
Bandol Bikini Top

FAITHFUL
Esterel Bikini Bottom

FAITHFUL
Emily Bikini Top


With Jéan

With Jéan’s swimwear leans into the brand’s signature cool-girl nonchalance—think ’90s silhouettes reimagined through a modern, wear-it-your-way lens. The pieces feel playful without tipping into trend-driven territory: high-cut bottoms, string details, and bold prints that echo vintage vacation polaroids. There’s an inherent ease to it all—designed for golden hours, road trips, and swimwear that doesn’t need a beach to make sense. Confident, carefree, and unmistakably With Jéan.

Size range: XXS-XL | Price Range: approx. $70–$120

WITH JEAN
Bailey Swim Shorts

WITH JEAN
Juni Bikini Bottom

WITH JEAN
Jeanie Bikini Top

WITH JEAN
Juni Bikini Top


Peony

Peony swimwear captures that rare balance between romanticism and restraint—where soft florals and considered cuts meet an enduring sense of effortlessness. Known for its commitment to sustainability, each piece is crafted from regenerated fabrics, but it’s the silhouettes that quietly steal focus: flattering, timeless, and never overworked. There’s a femininity here that feels grounded—equal parts nostalgia and modern refinement. The kind of swimwear that lives as beautifully off the sand as on it.

Size range: XS-XL | Price Range: approx. $55–$350

PEONY
Quintessential Short

PEONY
Holiday Balconette

PEONY
Memoir Embroidered Essential One Piece

PEONY
Mid High Cut Pant


Christopher Esber

Christopher Esber’s swimwear feels like a natural extension of his ready-to-wear—cut with the same architectural precision and quiet sensuality. Esber reimagines swim staples through an artful, almost intuitive lens: asymmetric lines, fluid hardware, and fabrications that skim rather than hug. There’s a certain duality at play—equally suited to sun-drenched coastlines as they are to layered city dressing. True to form, it’s minimalism, but not as you know it.

Size range: 4–12 Australian | Price Range: approx. $200–$600

CHRISTOPHER ESBER
Ruched Crescent High Brief

CHRISTOPHER ESBER
Ruched Orbit Skirt Brief

CHRISTOPHER ESBER
Lacuna Bikini Top

CHRISTOPHER ESBER
Ruched Orbit Miniscult Bikini Top


Bondi Born

Taking cues from its namesake suburb, Bondi Born is defined by a laidback approach to luxury. Designer Dale McCarthy makes minimalist, classic swimsuits with practical details like thick straps to make them go the distance. Crafted from sculpting Italian fabrics, the Bondi Born pieces will smooth you in all the right places. Their one-pieces are chic enough you’ll want to wear them as a bodysuit with a slip skirt or shorts to the bar.

Size Range: 6–16 Australian | Price Range: approx. $150–$350

Best Australian Swimwear Brands_Bondi Born

BONDI BORN
Fiona Bikini Top

Best Australian Swimwear Brands_Bondi Born

BONDI BORN
Hartley Bikini Bottom

BONDI BORN
Hana One Piece

Best Australian Swimwear Brands_Bondi Born

BONDI BORN
Lulu Bikini Top


Form And Fold

For Melbourne friends Carly & Stephanie, the mission was simple: make the swimwear they couldn’t find. As women with bigger busts, they were over feeling frustrated by the lack of options available for people with a D+ cup size, so they created Form and Fold. Constructed like lingerie, each piece is sampled up to 20 times in the design and production process to ensure the perfect fit. Made from REPREVE® fabric, the Form and Fold collections are always distinguished by clean lines, flattering cuts and chic tones. You can even take their Fit Quiz to find your perfect size.

Size Range: 8–16 Australian (D+ cup specialists) | Price Range: approx. $180–$300

Best Australian Swimwear Brands_From And Fold

FORM AND FOLD
The Plunge Underwire D-G One Piece

Best Australian Swimwear Brands_From And Fold

FORM AND FOLD
The 90s Rise High Waisted Bottom

Best Australian Swimwear Brands_From And Fold

FORM AND FOLD
The Wirefree D-G Top

Best Australian Swimwear Brands_From And Fold

FORM AND FOLD
The Square Underwire D-G One Piece


Seafolly

Celebrating its 50th anniversary, Seafolly has become a legend of Australian swimwear. First launching out of Sydney in 1975, it’s since grown into a label that’s available in 50 different countries. With a size-inclusive range that caters to all ages, the Seafolly pieces are always accessible. Simple, stylish silhouettes come in chic block colours or bold, playful prints meaning there’s something for everyone.

Size range: 6–20 AU | Price Range: approx. $100–$220

Best Australian Swimwear Brands_Seafolly

SEAFOLLY
Sea Dive Multi Fit Longline Bikini Top

Best Australian Swimwear Brands_Seafolly

SEAFOLLY
Collective High Leg Bikini Bottom

Best Australian Swimwear Brands_Seafolly

SEAFOLLY
Beach Bound Boyleg Bikini Bottom

Best Australian Swimwear Brands_Seafolly

SEAFOLLY
Daisy Chain Bandeau One Piece


Matteau

Bucking trends, Matteau makes quality swimwear that feels truly timeless. Whether you’re looking for the perfect black one-piece (their square swimsuit is one of our all-time favourites), a classic triangle two piece, or maybe you want to mix and match their separates to create your own combination — Matteau’s minimalist and fuss-free styles have you sorted.

Size Range: 6–16 Australian | Price Range: approx. $150–$320

MATTEAU
Petite Triangle Top

MATTEAU
Asymmetric Maillot

MATTEAU
Balconette Maillot

Best Australian Swimwear Brands_Matteau

MATTEAU
String Brief



What Are The Best Australian Swimwear Brands To Shop In 2025?

Some of Australia’s leading swimwear labels include Matteau, Form & Fold, Bondi Born, SIR, Faithfull, With Jéan, Peony, Christopher Esber, and the long‑standing classic Seafolly

Which Australian Swimwear Brands Are Best For Support?

If you’re after swimwear that offers strong bust support, Form & Fold is specially designed for D+ cups.

What Should I Look For When Shopping For Swimwear?

Key factors include:
Fabric quality and composition (e.g. chlorine resistance, stretch retention)
Fit and construction (seams, lining, support)
Size inclusivity
Sustainability practices
Design aesthetic and versatility
Price and value per wear

How Often Should I Replace My Swimwear?

Swap out your swimwear every 1–2 seasons or when elasticity and shape begin to degrade. Brands that use higher-quality fabrics and reinforced construction tend to last longer under exposure to chlorine, salt, and sun.

The post These Australian Swim Labels Are About to Be Everywhere appeared first on ELLE.

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