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The EOFY sales have officially kicked off—or, as we like to call it, the Winter Olympics for fashion people who refresh their carts (and browser tabs) with day-trader energy.
For the fiscally responsible and fashionably inclined, this isn’t just a chance to save—it’s our moment to shine. But before you hit “add to cart” on a fourth pair of jeans, let’s talk strategy.
ELLE’s Edit Of The Best On Sale Finds:
- Best Currently Trending: Dyson Airwrap Complete Long, $696
- Best Designer Find: The Row Anasta Leather Jacket, $2,412
- Best Under $250: COS Stand Collar Satin Tuxedo Blazer, $217
- Best Little Luxury: The Conran Shop Red Dapple Vase, $60
That designer piece you’ve been stalking since late summer? Now’s the time to strike. The real wins are premeditated: a Toteme coat you’ll wear for the next five winters, or Jil Sander flats that finally make sense at 60% off, mentally amortised.
Let’s not forget—Carrie Bradshaw once spent $40,000 on shoes and lost her apartment. Iconic? Absolutely. But also a cautionary tale. Sale season is a breeding ground for bad decisions (like crystal flats instead of cashmere socks, for someone who works from home).
So buy the good grey knit you always wish you had. Revisit what you wore on repeat last season. And if you’re going to splurge on something irrational, wear it relentlessly.
The Best EOFY Fashion Sales
- Net-A-Porter: Up to 50 per cent off. Shop our editor’s picks here.
- David Jones: Take an extra 20 per cent off designer fashion
- The Iconic: Various savings as marked. Here’s everything we’re adding to cart.
- The New Trend: Up to 50 per cent off
- Leo Lin: Up to 50 per cent off
- MyTheresa: Up to 60 per cent off
- SSENSE: Up to 60 per cent off SS25 styles
- MNG: Up to 30 per cent off. Use code ‘EXTRA30’
- Incu: Up to 50 per cent off
- Aje: Up to 40 per cent off
- Anine Bing: Up to 40 per cent off
- bassike: Discounts as marked
- Beare Park: Discounts as marked
- Bec + Bridge: Up to 50 per cent off
- Christopher Esber: Up to 50 per cent off
- COS: Up to 50 per cent off
- Cotton On: Up to 50 per cent off
- Elka Collective: Up to 40 per cent off
- Faithful: Up to 80 per cent off
- Farfetch: Up to 50 per cent off
- Friends With Frank: Up to 30 per cent off outerwear
- FWRD: Various discounts as marked
- Glassons: Various discounts as marked
- House Of Dagmar: Various discounts as marked
- J Crew: Various discounts as marked
- Khaite: Various discounts as marked
- Lee Mathews: Up to 50 per cent off
- Leset: Various discounts as marked
- LuisaViaRoma: Up to 40 percent off
- Meshki: Various discounts as marked
- Moda Operandi: Up to 70 per cent off
- Parlour X: Various discounts as marked
- POSSE: Up to 70 per cent off
- Revolve: 20 per cent off sitewide
- Shopbop: Take an extra 25 per cent of sale styles with code ‘EXTRA25’
- SIR: Various discounts as marked
- St.Agni: Various discounts as marked
- The OUTNET: Up to 75 per cent off
- The Real Real: Various discounts as marked
- Uniqlo: Various discounts as marked
- Wynn Hamlyn: Up to 40 per cent off
The Best EOFY Shoes, Bags & Accessories Sales
- Arms Of Eve: Discounts as marked
- Billini: Discounts as marked
- Cuyana: Up to 60 per cent off
- Dear Frances: Up to 30 per cent off
- Emu Australia: Up to 50 per cent off selected styles, colours and sizes
- Oroton: Up to 40 per cent off
- Sunglass Hut: Up to 50 per cent off selected styles
- Tony Bianco: Take an extra 20 per cent off sale
- Wittner: Take a further 20 per cent off all sale
The Best EOFY Lingerie, Swim & Activewear Sales
- Adidas: 40 per cent off
- Aje Athletica: Take a further 20 per cent off sale
- Asics: Up to 30 per cent off
- Agent Provocateur: Discounts as marked
- Boody: Save up to 25 per cent
- CUUP: Various discounts as marked
- Desmond & Dempsy: Buy one, get 30 per cent off
- Fleur Du Mal: Up to 80 per cent off
- Hoka: Various discounts as marked
- Live The Process: Up to 30 per cent off
- LSKD: Up to 50 per cent off
- Lululemon: Discounts as marked
- ModiBodi: Up to 75 per cent off
- Nala: Various discounts as marked
- New Balance: Up to 40 per cent off
- Organic Basics: Various discounts as marked
- Papinelle: Various discounts as marked
- P.E Nation: Spend and save up to 40 per cent
- Rebel Sport: Up to 40 per cent off
- Skims: Up to 50 per cent off
The Best EOFY Beauty & Wellness Sales
- Adore Beauty: Up to 50 per cent off
- Cult Beauty: Up to 40 per cent off
- David Jones: Up to 25 per cent off
- Dyson: Up to $600 off
- GHD: Up to 25 per cent off
- Love Honey: Up to 60 per cent off
- MAC Cosmetics: Up to 25 per cent off
- Myer: Various savings as marked
- Niche Beauty: 15 per cent off first purchase
- Oura Ring: Various savings as marked
- Sephora: Various savings as marked
- Skinceuticals: 20 per cent off skincare sets
- Space NK: Up to 20 per cent off
- The Iconic: Up to 60 per cent off
- VUSH: Up to 60 per cent off
The Best EOFY Home Sales
- Adairs: Up to 40 per cent
- AURA Home: Up to 50 per cent
- Bed Threads: Up to 50 per cent off
- Castlery: Up to $600 off
- Country Road: Up to 50 per cent off selected styles
- David Jones: Up to 50 per cent off
- Ettitude: 30 per cent off
- END: Various discounts as marked
- Freedom: Up to 40 per cent off
- In Bed: Up to 50 per cent off
- In The Round House: Save on value sets
- I Love Linen: 40 per cent off sitewide
- Interior Secrets: Various discounts as marked
- July: Save up to $125 on luggage sets
- Lounge Lovers: Up to 50 per cent off
- Miss Amara: Up to 50 per cent off
- Mocka: Up to 50 per cent off
- Myer: Up to 50 per cent off
- Ruggable: 20 per cent off
- Maison Balzac: Various discounts as marked
- Samsonite: 40 per cent off site wide
- Sheet Society: Various saving as marked
- Temple & Webster: Up to 50 per cent off
- The Iconic: Various saving on home as marked
- Trit House: Up to 60 per cent off
What Time Of The Year Has The Best Sales?
Timing your fashion shopping to align with sale periods can save you a significant amount of money. Below are the best times throughout the given calendar year where you’ll be able to score enormous discounts on fashion pieces that might otherwise have been outside of your budget:
- Black Friday: This falls on the first Friday after the American Thanksgiving holiday in November. The timing of the sales can vary with each retailer, with some brands offering discounts in the days or even weeks leading up to Black Friday.
- Cyber Monday: This annual one-day shopping event occurs on the Monday after the American Thanksgiving holiday.
- Click Frenzy: Click Frenzy hosts two bug shopping sales each year, with the first one being Click Frenzy Mayhem in May and the second one falling in November, known as Click Frenzy The Main Event. There are also smaller additional Click Frenzy sales sprinkled throughout the year so it’s always wise to keep a lookout as they can pop up at any time.
- End of Financial Year Sale: This recurring round of discounts coincides with the end of Australia’s financial year on 30 June.
- Boxing Day: This falls on December 26, the day after Christmas Day. Retailers use this sale to get rid of old stock for the new year.
- At the end of major seasons: Many fashion brands look to clear out their inventory at the end of each season to make room for the new season of arrivals. For example, summer clothes will go on sale at the end of summer, winter clothes at the end of winter and so on.
- Specific brand sales: The timing of all the yearly sales will vary widely across all retailers but many retailers will also host their own smaller sales throughout the year. To keep an eye on these special sales, we recommend signing up to the retailer’s email list so you can be notified as soon as the sale starts — or even a few days before.
The post These Sales Are So Good, I’d Text My Ex For The Discount appeared first on ELLE.
