Fashion Women's Fashion

This Is How the Coolest Minimalists Are Dressing Now

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Over the last few seasons, it has become clear that simplicity is having another moment in the spotlight—in no small part thanks to the designs of brands such as The Row and Daniel Lee’s Bottega Veneta who are fronting this ‘minimalism 2.0’. Add to this the fact that, more than ever, shoppers are wanting to invest in pieces that last, both for budget reasons but also for ethical and sustainable implications,  

“Approaching each season, we look to our six muses; the fashion pioneer, the warrior, the free spirit, the curator, the romantic and the purist,” explains Natalie Kingham, buying director at MatchesFashion. “The Purist opts for minimalist style with a sleek, functional edge, and this season we noticed a new mood for clean, monochromatic elegance on the runway. This back-to-basics approach to wardrobing reinforces the pieces that matter—the clean, modern staple items that become the building blocks for the ultimate wardrobe.”

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