When it comes to choosing beauty products, there are plenty of ways to go about deciding whether something might be right for you. Perhaps you’ll ask friends for recommendations or check out whether your favourite celebrities have shared the contents of their makeup bags online. Maybe you’ll take a look at what beauty editors like myself swear by or find out what products makeup artists keep in their kit. But, of course, even with all of that research there’s always a risk that a makeup product that looks incredible on Rosie HW just might not look the same on your own skin.
Luckily, though, a recent study from market-based research company NPD Group has revealed one product that basically everyone in America loves—and, it turns out, so do I.