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This is the Best-Selling Lipstick In the World—and I Can See Why

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Iconic beauty brand Estée Lauder recently conducted a lipstick world tour to discover which shades of their Pure Color Envy lipsticks were most popular. Collating data from women in Australia, France, Germany, India, Japan, Korea, Russia, South Africa, the UK and the US, their results are pretty astounding.

“Of the 10 countries we surveyed, [Rebellious Rose] was the #1 selling shade in 9 of them. It came in at #3 in South Africa, where women preferred Intense Nude as their lipstick star,” a representative for the brand explained.

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