Fashion Women's Fashion

This Summer Trend Is 900% More Popular in July Than It Was Last Month

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If you thought the tie-dye trend was going away, think again. According to the shopping app, recent searches for specifically tie-dye T-shirts on the shopping app are up 900% from last month.

The numbers don’t lie: Tie-dye T-shirts are shaping up to be the most omnipresent yet unexpected trend of the season. More evidence of their popularity is the fact that tie-dye T-shirts are everywhere. Celebrities like models Gigi Hadid and Hailey Bieber have been snapped out and about in them, while one scroll through fashion Instagram will likely boast a multicoloured splash every other post.

High fashion’s nod to hippie culture began a few months back when Proenza Schouler’s thin mesh tops started to pop up all over the place and emerging designer Asai achieved instant cult status with his panelled version. Though we were skeptical when we saw tie-dye as a major trend for the season, these tops felt like mature way of trying it out. From there we’ve seen tie-dye everything, from bags to slip skirts and even a very sought-after Zara dress.

So it was natural that tie-dye T-shirts have taken on a trend-life of their own this summer. And the best part is, they are more versatile than you may think. Between long-sleeve options, the varying hues and textures, plus a few button-down numbers, there is a surprisingly endless amount of iterations and therefore outfit opportunities for a tie-dye T-shirt.

How do you wear them and which ones should you buy, you ask? Though we would strongly recommend hosting a tie-dye party (nothing better than a DIY sesh, if you ask us), we’ve got you covered. Keep scrolling for the best tie-dye T-shirt outfits and options out there.

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