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Tiffany & Co. has found its new muse. The iconic jewellery house has named Natalie Portman as its newest global House ambassador, unveiling a breathtaking campaign film that marks a bold new chapter in the brand’s storied history.
Directed by Oscar-nominated duo Mona Fastvold and Brady Corbet of Magna Studios, and shot on 70mm film by acclaimed cinematographer Hoyte van Hoytema, the campaign offers a rare, intimate look at Portman. At its centre is the HardWear by Tiffany collection — a line built around resilience and inner strength — and there’s no one better suited to carry that message than Portman herself.
In a first for her career, the actress, director and producer plays herself, delivering an intimate voiceover in the form of a letter written to her daughter. It’s personal, layered and quietly powerful — reflecting on resilience, vulnerability and self-worth, while honouring the idea of passing down both wisdom and jewellery across generations. An original arrangement of Moon River plays in the background, a nod to Breakfast at Tiffany’s that bridges the House’s heritage with its contemporary vision.
“Strength appears in different ways throughout our lives – through courage, curiosity, compassion and joy,” said Portman. “It’s found in the thrill of growth and in the discovery of new dimensions within ourselves. Mona and Brady have crafted a beautiful and meaningful film that reflects the experience I’ve had over the years and the journey that continues to shape who I am becoming.”
The wider campaign goes beyond a single film, exploring five distinct facets of love, each anchored in a signature Tiffany collection and a different dimension of Portman’s own personality. It’s an ambitious, emotionally intelligent approach that makes this feel less like a traditional luxury campaign and more like a genuine portrait of a woman in full — complex, evolving and utterly compelling.
“It is an honour to be Tiffany & Co.’s newest global House ambassador,” Portman said. “The House has an incredibly rich heritage and is beloved for its unparalleled craftsmanship and creative excellence. I am excited to be a part of the Tiffany & Co. legacy.”
The film debuted at the 98th Academy Awards and is now live across Tiffany’s global channels.
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