Fashion

Tracee Ellis Ross Makes the Case For the Itty-Bitty Logo

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A few seasons ago, logomania was all the rage. Around 2016, Gucci, Louis Vuitton, and Fendi really leaned into their house monograms and plastered them onto just about any piece—including tops, shoes, and of course, bags. Street style stars and celebrities were walking around looking like walking advertisements for brands, covering themselves head-to-toe in logos that basically proclaimed, “Yes, I can afford all of this!” But in the year 2022, it seems designer logos are going more discreet. 

Earlier today, Tracee Ellis Ross emerged in New York City making the case. She wore a chic black suit and paired it with a black crocheted Prada tank. The Italian label’s white lettering—reading “Prada Milano”—was so small that you could blink and miss it. It’s a far cry from the label’s spring 2021 show just two years ago, which had the Prada triangular plaques blown up to cartoonish proportions. Paired with a discreet black leather handbag and sandals, the logo was the outfit’s one focal point—but it made you squint to see it.

Fashion in general has been embracing a more minimalist attitude, thanks to labels such as The Row and Khaite ushering in a new era of stealthy-chic, and it seems logos are getting more refined too. We’ve seen the ripple effect on the recent fall 2022 runways. The usually print-heavy Fendi saved its logos for the belts, adding just a dainty piece of logomania; at Burberry, the house lettering was more abstract and applied onto a sheer top, making it a little more difficult to decipher. Versace even poked fun at its maximalist approach to prints and logos, sending out simple tees that read, “Never too much. Versace.”

If you think about it, wearing a tiny designer logo that you can barely see is a power move. Sporting one is a flex without trying too hard—a more casual way to peacock. (Please refer to Kanye West’s Gap collection, which features such a comically-small logo that it needs a magnifying glass to see). And sure, you may be dropping some serious cash for something that looks like a simple, everyday piece if you miss the logo—but you know it’s special. Shouldn’t that be enough?

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