I’ll be the first to admit that natural beauty products still have a bit of a bad rep. Despite the number of sustainable beauty brands launching and growing in popularity, the notion that natural beauty products just don’t really work that well is still a widely held perception. Not just amongst my friends, peers and colleagues within the industry, but I have to admit, with myself too.
Luckily, Liberty London—one of my favourite places to shop for beauty—has launched a Conscious Beauty edit that curates the very best brands paving the way in ethical, earth-friendly beauty. And, boy, does it have some hidden gems.