Fashion Women's Fashion

VB’s Beauty Brand Has Finally Landed—And We’re Obsessed Already

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That ethos and messaging has been further outlined over the past few days: The brand’s Instagram bio line reads as “A CLEAN BEAUTY movement for a life in motion,” following up on individual posts with captions like: “Sustainability is at the heart of modern luxury. As a company, we are committed to making the ethical, earth-friendly choice wherever and whenever possible. But we don’t believe we’re sustainable enough yet. We aren’t perfect, but we are committed to partnering with industry leaders in science, technology and sustainability to set better, cleaner, and more ethical standards across beauty. It’s part of being a beauty brand in motion. Beauty in Motion.”

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