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If you’ve spent any time on PerfumeTok recently, you’ll have come across Phlur fragrances – the minimalist packaging, colourful stained-glass bottles and catchy names are basically optimised for the platform. But until now, Australian perfume lovers have had no way to access the brand. Thankfully, Mecca never leaves us hanging for long – the brand will launch via the retailer on August 26.
Few beauty brands truly live up to their “cult” status, but Phlur – relaunched in 2022 under the stewardship of influencer and Creative Director Chriselle Lim – has skyrocketed to cult status in just three years.
The brand is known for its evocative storytelling. Each fragrance is crafted by the noses behind world-famous scents like Le Labo Santal 33, Byredo Gypsy Water and Glossier You, and is designed to evoke intimate memories and moods.
The collection spans perfumes and body mists (a rapidly growing category), ranging from decadent pulpy florals like Apricot Privée to skin-like scents like the evocatively named Missing Person. The brand – and thousands of influencers on the clock app – suggest layering scents and mists for a bespoke finish. One combination in particular – Heavy Cream Body Mist and Vanilla Skin Body Mist – is selling out everywhere.
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ELLE’s Edit Of The Best Phlur Fragrances
- Phlur Heavy Cream, Hair & Body Fragrance Mist, $66
- Phlur Vanilla Skin, Hair & Body Fragrance Mist , $66
- Phlur, Missing Person EDP, $171
Given that the brand is yet to launch, we’ll have to take industry insiders’ words for it. If you’re after fine fragrances, the brand has a discovery set. But some of our favourite influencers are especially excited about the brand’s body mists – a category that’s seen limited offerings in Australia until now. Influencer Elizabeth Cee advises picking up Heavy Cream Body Mist first – a gourmand with notes of whipped cream, jasmine blossom and vanilla mousse. “That is going to sell out and you’ll never be able to get it again, it’s sold out everywhere in the States,” she shares.
Hannah English, meanwhile, recommends Vanilla Smoke, Beach Skin and Amber Haze as top picks.
Here are some fan favourites worth checking out.
Phlur, Heavy Cream, Hair & Body Fragrance Mist, $66
The permanently sold-out body mist, Heavy Cream, is a delicious gourmand you can sink your teeth into with top notes of marshmallow, sugar, lemon and orange and middle notes of coconut, Ambrettolide and jasmine, and base notes of whipped cream, vanilla and caramel. It’s a fluffy, sweet scent that’s perfect for layering.
Phlur, Vanilla Skin Hair & Body Fragrance Mist, $66
The perfect companion to Heavy Cream Vanilla Skin is decadent and complex. Described as “multidimensional”, this mist features unexpected notes of red apple and pink pepper, creamy hits of cashmere, jasmine and lily and a woody, smoky dry down of sandalwood, benzoin and rich agarwood.
Phlur Beach Skin Hair & Body Fragrance Mist, $66
A solar fragrance perfect for summer, Beach Skin is a sensorial scent designed to evoke the feeling of sun-warmed skin. Citrus notes mingle with salty air and a trace of soft tiare blossom. Perfect for summer.
Phlur Rose Whip, EDP, 50ml, $171
A non-traditional rose with black currant and honeyed osmanthus notes over a leather, sexy base of deep amber and cashmere and a hint of pink pepper and nutmeg. A warming, fruity floral that brings a different approach to the traditional rose perfume.
Phlur, Mood Ring EDP, 50ml, $171
If you have a sweet tooth and miss the happy sticky scents of the early 2000s, you’ll love Mood Ring, which is as juicy as a Jolly Rancher. Top notes include Pitahaya and orange, and combined fruits (TikTokers note kiwi fruit, lemon and apple vibes) while Jasmine Sambac, Orange Blossom and Marigold make up the middle. The dry down is dense musk, patchouli and amber.
Phlur, Missing Person EDP, 50ml, $171
For lovers of Glossier, You Missing Person is a unisex fragrance designed to evoke the strangely familiar scent of a lover’s skin. Floral notes of jasmine and neroli blossom draw you in, while enveloping musk holds you close. An intimate, subtle fragrance that’s become one of the brand’s best sellers.
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