Meet Lauren, Who What Wear’s fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her The Zara Scout. Now she’s turning the nickname into a franchise so she can regularly share her insider knowledge of the brand, including all her hacks, secrets, and must-haves with you.
Mimi Postigo and I know Zara like the back of our hands. While some might champion that as an accomplishment, it’s more often than not our biggest weakness, as it results in us spending way too much time and money obsessing over the retailer. Instead of keeping all of our Zara knowledge to ourselves, we started sharing our changing room pictures regularly on Who What Wear (along with our Instagram account The Devils Wear Zara) as a way to inform you on the latest and greatest happenings in the Zara world.
Today, we’re back in the changing rooms photographing some of our favourite finds from inside brick-and-mortar Zara stores in New York (Lauren) and Los Angeles (Mimi). The theme this time around is summer trends. Each season, Zara tends to stock up on not only trends that are bubbling throughout the industry, but also micro-trends that are unique to the brand. Ahead, find out which trends out of the ones we tried on were winners—and we considered taking out of the changing room and to the till.