Fashion Women's Fashion

Why This Iconic 50-Year-Old Bracelet Is Still as Popular as Ever

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When you start delving into the world of the Cartier Love bracelet, you realise it’s surrounded by legend. When originally designed in 1969, it was thought to have been inspired by the chastity belt. To this day, to get it on and off, you have to use a screwdriver. “What modern people want are love symbols that look semipermanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” said Cartier’s Aldo Cipullo at the time of its creation. Cartier even created a YouTube tutorial to help the fastening and unfastening process be that little bit easier.

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