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In a very unofficial Instagram poll (because why not), we asked how you really feel about Amazon ahead of Prime Day, which officially kicks off tomorrow. Are you a loyalist? A casual cart curator? Or giving it a hard pass?
ELLE’s Edit Of The Best Prime Day Tech Deals:
- Bose QuietComfort Headphones, $649 at Amazon
- Apple AirTag 4 Pack, $649 at Amazon
- Dyson Airwrap Multi-Styler Complete Long, $749 at Amazon
- TP-Link Tapo Smart Wi-Fi Light Bulb, $12 at Amazon
Turns out, most of you are somewhere in the middle. 55% of you shop Amazon regularly—but only for specific things, while 17% proudly own your Amazon habit and have no plans to quit anytime soon.
So, what exactly are these “specific things”? From viral TikTok finds to Kindles and coffee machines, the most-clicked categories were clear: tech, home, and beauty gadgets consistently top your carts.
One standout that you consistently purchased? The Oura Ring—a favourite that proves function and form can actually coexist. Curious to see what else made the cut? We’ve rounded up your most-loved picks—plus the ones worth adding to cart while they’re on sale for Prime Day.
OURA
Ring 4
DYSON
Airwrap
Multi-Styler Long
TP-LINK
Tapo Smart Wi-Fi Light Bulb
AMAZON
eero 6 dual-band mesh Wi-Fi 6 router
BOSE
QuietComfort Headphones
AMAZON
Echo Pop Speaker
AMAZON
Kindle Scribe
APPLE
AirTag 4 Pack
AMAZON
Fire TV Stick HD
AMAZON
Kindle 2024 Release
BESIGN
LS03 Aluminum Laptop Stand
PHILIPS
Air Purifier Smart 1000i Series
PHILIPS
7000 Series Handheld Steamer
DYSON
Airwrap Multi-Styler Long
BREVILLE
The Barista Express Espresso Machine
TWELVE SOUTH
2-in-1 Qi2 Foldable Wireless Charger
ANKER
MagGo Power Bank
TWELVE SOUTH
Airfly Pro
GARMIN
Instinct 2
BISSELL
Steam Mop Select
What Is Amazon Prime Day?
Amazon Prime Day is Amazon’s biggest annual sales event. Previously running over a 48-hour period, shoppers can now access thousands of deals across tech, beauty, fashion, home essentials, and more over the coure of the four day sale. Think of it as Amazon’s version of Black Friday—except in July and a bit more exclusive.
The event was first launched in 2015 as a celebration of Amazon’s birthday, but it has since become a major mid-year shopping moment. Prime Day has increasingly become a calendar event for genuinely good discounts—on everything from Apple products to trending skincare.
If you’ve been holding out on a big-ticket purchase or just want to stock up on everyday basics, this is often the best time to do it.
When Is Amazon Prime Day 2025?
This year, Amazon Prime Day in Australia will begin at 12:01 am AEST on Tuesday, July 8th, and run until 11:59 pm AEST on Monday, July 14th. That’s seven full days of non-stop deals, flash sales, and limited-time offers that tend to sell out fast.
If you’re planning to shop, it’s worth prepping in advance: add items to your wishlist, keep your notifications on, and don’t sleep on Lightning Deals—they’re known to disappear in minutes.
Who Can Shop Amazon Prime Day?
To access Prime Day deals, you need an active Amazon Prime membership. The event is exclusive to Prime members, but Amazon offers a 30-day free trial, which means you can technically shop the event for free—if you time things right.
Once you’re in, you’ll get full access to all the Prime Day discounts, plus other membership perks like free shipping, Prime Video, and more.
The post You Told Us What’s Always In Your Amazon Cart — And Honestly? Same appeared first on ELLE.
