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January is flying by, and the Lunar New Year is rapidly approaching (that’s January 29th for those playing at home).
If you felt like you had any false starts in January, the Lunar New Year offers an excellent chance for a do-over.
And, if one of your New Year’s resolutions was to level up your style, we have good news. Each year, luxury brands release their limited Lunar New Year collections across fashion and beauty.
Whether you’re looking for Lunar New Year gifts for friends, family and colleagues or are in the market for some luxury beauty and fashion buys this
What Does The Lunar New Year Symbolise?
The Chinese New Year or Spring Festival started as a celebration of the crops ripening on the banks of China’s Yellow River as the season turned. Now, the Lunar New Year marks the arrival of spring and is a celebration of the year to come, as marked in the lunisolar calendar. While it’s an important holiday in China it is also celebrated in South Korea, Vietnam and here in Australia.
What Does The Year Of The Snake Mean?
Each Lunar New Year is represented by one of the 12 Chinese New Year calendar animals, which fall within the five elements: earth, wood, fire, water, and metal. In 2025, we are celebrating the Year of the Wood Snake.
The Snake represents time, transformation and spiritual growth – the perfect symbol for the new year intention setting. The wood snake itself is a symbol of wisdom, talent and charm. Those born under the sign are known for their intelligence and intuition and the sign symbolises luck, improvement and success. Something we all need to hear going into 2025.
Best Lunar New Year Luxury Collections For 2025
01
Creed, Year of the Snake Gift Set
$279 at Creed Perfume
Give the gift of a signature scent for the New Year with this beautifully embossed gift set from Creed. The set contains three 10ml flacons of the brand’s most popular and suitably evocative scents: Silver Mountain Water, Millésime Impérial and Aventus. The box, which features two snakes entwined in the shape of the ruyi knot against mandarin orange tree sprigs, was designed in collaboration with home décor brand Lala Curio and is a work of art in and of itself.
02
Augustinus Bader, The Tinted Balm in “Wine”
$66 at Mecca
The perfect “little luxury”, this sheer tinted lip balm from cult skincare brand Augustinus Bader gives the perfect festive kiss of colour while deeply plumping and nourishing lips with the brand’s TFC8 Trigger Factor Complex, shea butter and vitamin E.
03
Max Mara, Special Edition 101801 Icon Coat
from $6075 at Max Mara
With cherry red tones trending for 2025, there’s no better time to invest in crimson outerwear. Here, the famous Max Mara Icon Coat, initially designed for Anne-Marie Beretta in 1981 has been updated in red. It features the same cashmere and wool body that rivals far bulkier jackets for warmth, draped sleeves and lapel collar with the edition of a silk twill lining, floral embroidery at the back and customised jewel buttons.
04
Cushla Whiting, Carnelian Signet Ring
From $1,700 at Cushla Whiting
Do you just want some jewellery that will make you feel like royalty? The Carnelian Signet fits the bill perfectly with its sturdy 14k yellow gold band and hypnotic, rich red gemstone at it’s centre.
05
Dyson, Airstrait Straightener and Dryer
$749 at Dyson
Save time on styling for the rest of the year, and do so in luxury with this limited edition iteration of Dyson’s absurdly famous hair tool. Combining the functionality of a straightener and a blow dryer, it will take your hair from wet to dry (with a glass-like shine) in moments.
06
Glasshouse, Wisdom of the Snake Soy Candle
$59.95 at Glasshouse
Glasshouse is celebrating the Year of the Snake in suitably serpentine fashion, and this juicy, full-bodied home fragrance combines notes of sparkling rose petals, star jasmine and citrus with mulberry, cedarwood and musk.
07
Gucci, Dionysus Small Shoulder Bag
from $5,417 at Gucci
A perennial item on our lust lists at ELLE, there is no better time to add the Gucci Dionysus, seen here in Lunar New Year-appropriate Rosso Ancora patent leather, to your wardrobe.
08
Weekend Max Mara, Sequinned Denim Jeans
$890 at Weekend Max Mara
We’re obsessed with this sequin and bead embroidered boyfriend jeans, and you should be, too. Perfect styled with a cashmere cardigan.
09
Maison Francis Kurkdjian, Baccarat Rouge 540
From $396 at Mecca
If you thought the viral Baccarat Rouge 540 couldn’t get any more luxe, meet the parfums extrait interpretation. This extrait amplifies the firey notes of bitter almond, Jasmine grandiflorum and ambergris for an opulent take on the sweet gourmand favourite.
How Long Is The Chinese New Year In 2025?
The Lunar New Year is a 15-day period of celebration that starts on the 29th of January and ends on the 16th of February.
Gift Giving In The Lunar New Year
In countries that celebrate the Lunar New Year, giving a red envelope (hóngbāo) containing money is a traditional form of celebration. The act symbolises good wishes and luck for the rest of the year. While other gifts, like those listed here, are appropriate,e, it’s best to use red wrapping paper and stick to colour palettes like red and gold.
The post Your Ultimate Lunar New Year Luxury Gift Guide appeared first on ELLE.
