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Social media has grown tremendously over the last few years, and we’re not afraid to say it’s our guilty pleasure. With around 2.62 billion users around the world, each platform allows people and brands to develop their own online personas and help them to attract a large following by posting meaningful content. With people gathering high followings on these platforms, brands are tapping into something called ‘influencer marketing’ and using them to sell products or services. From this, influencer marketing was born. Instagram is one of the main platforms for this kind of marketing too. In this article, we take a look at some athletic influencers that you should be following.
