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From digital runways to new fragrances, global brand ambassadors to innovative haircare, February is shaping up to be a big month in the fashion and beauty world, and ahead, we’re wrapping up the most exciting launches and campaigns making waves right now.
Camilla and Marc unveiled its Autumn/Winter 2026 collection as an ode to time, while Burberry’s Summer 2026 campaign celebrates the intersection of fashion and music under Daniel Lee’s creative direction. Chanel reimagines its iconic N°5 with a new Eau de Toilette fronted by Margot Robbie, and Maison Valentino welcomes rising star Sombr as its newest global ambassador. Rounding out the edit, Merit, GHD and Rhode all deliver the kind of launches worth knowing about, and we have no doubt the month is just getting started.

Chanel Beauty Launches Chanel N°5 Eau de Toilette
Chanel N°5 has been reimagined for 2026. Originally launched by Gabrielle Chanel in 1921, the Chanel N°5 Eau de Toilette comes to life as a warm and vibrant interpretation of the original, though its housed within the very bottle it was originally released in. “N°5 Eau de Toilette is a modern, abstract floral composition distinguished by its subtle woody facet,” says Olivier Polge, CHANEL In-House Perfumer-Creator. “The fragrance asserts itself through its elegance and complexity.”
When deciding who to place as the face of the fragrance, just one name came to mind as a woman who captures the charisma of the perfume: Margot Robbie. As Chanel explains, Robbie is a creative who always looks as though she has something up her sleeve, and is as effortless and bright as the fragrance she fronts in this campaign. Chanel N°5 Eau de Toilette launches online at chanel.com/au, in boutiques and department stores on March 4.

Maison Valentino Names Sombr As Brand Ambassador
Grammy-nominated singer, songwriter, and producer Sombr has officially been named as a global brand ambassador for Maison Valentino. First wearing custom Maison Valentino at the 2026 Grammy Awards on February 1, the 20-year-old New York City native has dominated Spotify charts with hits including ‘Back to Friends’ and his debut album I Barely Know Her, and their appointment continues the Maison’s ongoing relationship with creatives who are shaping culture right now.
“I am so excited and honoured to be joining Maison Valentino as a Brand Ambassador. I love fashion and I have the deepest respect both for the vision of Alessandro Michele and the legacy of the great Valentino Garavani,” Sombr said upon the announcement. “This legendary and forward thinking fashion house has inspired me with their incredible collections and custom designs.”

GHD Releases Ultra-Fast Drying Hair Dryer
This month, haircare brand GHD has unveiled its latest innovation: an ultra-fast drying hair dryer that harnesses a dual-airflow technology that sees heated air wrapped in cool air to reduce the heat damage inflicted on your strands. The GHD Speed has been designed to give you ultimate control and comfort, with thoughtful features like the cool-scalp feature that allows you to dry closer to the root without feeling too much heat on your scalp, and cool-to-touch feature that means you can swivel the nozzle even after the dryer has been running without risking your fingers.
The Speed has also been built to include a digital motor that’s 91% smaller but no less powerful, resulting in 54% less frizz. It also has smart features like memory mode, a digital LED display, a lock button and magnetised attachments. It’s available to shop now on ghdhair.com.

Camilla And Marc Launch Autumn/Winter 2026 With Digital Runway
On February 5, Camilla and Marc unveiled its Autumn/Winter 2026 collection with a digital runway. Styled by Alex Carl and creatively directed by Camilla Freeman-Topper and Marc Freeman, the digital runway unfolds as an immersive experience set against an urban landscape where the woman emerges as the defining force.
The collection explores the passage of time through a dialogue between past and future, honouring enduring silhouettes reimagined with subtle yet striking detail — from ’80s-inspired tailoring and leather bombers to sculptural asymmetry and exaggerated proportions. As Freeman-Topper describes it, the season is an ode to time, celebrating a woman who moves with intention, timelessness, and a deeply personal sense of power.

Merit’s New Lip Blush Delivers The Perfect French Girl Blurred Lip
Over recent years, Merit has become synonymous with effortless makeup. Favouring hydrating formulas and often stick packaging that allows you to swipe on your foundation, blush, and bronzer and get out the door in minutes, it’s a beauty brand for people who want to look good without spending a lot of time doing so. With its newest offering, the Signature Lip Blush, this ethos comes to life in a sheer-matte lipstick that delivers the perfect blurred lip look, without any effort.
The Signature Lip Blush was first introduced as part of the 2023 holiday gift sets, but now it returns as a permanent fixture in the range, with eight everyday shades. On the lip, they feel like a balm and the effect is a soft, blurred wash of colour that’s virtually weightless on the lip. The brand says it has been designed to sit somewhere between its matte and satin formulations, which we agree with, but we also just love that you can apply this on the go, without any need for mirror.

Burberry Unveils Its Summer 2026 Campaign
Under the direction of Chief Creative Officer Daniel Lee, Burberry’s Summer 2026 campaign explores the connection between fashion and music, rooted in the spirit of live performance and the energy of the UK’s music scene. The campaign brings British icon Twiggy alongside a roster of models, celebrating self-expression, originality and the power of music to transform and inspire.
The Summer 2026 silhouette is neat and narrow, spanning new trench signatures that echo a 1927 archival detail, printed outerwear, silk bombers, suede and leather coats in python-print and paisley laser-cut, and slim tailoring in mohair wool, denim and whipstitched leather.

Hailey Bieber Finally Brings Rhode To Australia
Hailey Bieber has finally launched her famed beauty brand, Rhode, into the Australian market. The news dropped last month, but not, the range is finally available to shop via the Rhode website and a curated selection of the range is also available to shop in Mecca stores and online. Bieber herself headed to Sydney for the launch and true to form, the brand made a huge splash.
To celebrate its Australian and New Zealand arrival, Rhode launched an exclusive Sugarberry flavour of its Peptide Lip Treatment Nourishing Glaze, which is only available to shop at Mecca. Keeping the blueberry theme rolling, Rhode popped up at Sydney’s A.P. Supply, where Rhode-themed lamingtons and blueberry waffles and pastries were available to shop.
The post All The Fashion & Beauty News You Need To Know This February appeared first on ELLE.
