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In November last year, this generation’s English vocalist and lyricist Dua Lipper’s styling team chose costumes from pre-sent designs for a show in London and by making clothes like that the designers send them to London from Paris and the fitting is seen which is supervised from Paris through the Zoom app.
Then the original outfit was sent to London, but the day before the show, Dua’s stylist team said that the outfit was torn in one place while wearing it, so they asked the designer to fix it quickly. In this situation, a person was sent to London from Paris by hiring a plane with a piece of cloth and her clothes were repaired there and after that dress, Lipa made the stage drunk.
In this way, the minds of the stars are conquered to keep the image of the brand intact and this pressure is managed by the members of the communication team of different brands. Aida Mehnaz, a Bangladeshi citizen, has been in touch with Dua Lipa and her team from the beginning to manage the situation.
Aida is studying Brand Communication after completing her Master’s Degree in International Fashion and Luxury Brand Management from Eesmod Fashion School in Paris a year ago. After passing in 2019, she joined the famous fashion house named Thierry Mugler.
Initially, it was his final year six-month apprentice but this organization did not leave her, instead, he worked as the coordinator of their brand image and communications from July to December. Aida has been promoted in the new year as she has won the hearts of the people with one year of skill. She is now the band’s senior brand image and communications coordinator.
Famous French fashion designer Thierry Mugler founded the brand under his name in the 1970s. However, the ownership of the brand has changed more than once, and it was re-transferred in January last year to another well-known cosmetics and perfume company, L’Oréal.
Mehnaz has been directly involved in the whole process of handover. Mehnaz has been instrumental in changing their position in the last one year and now they have re-established themselves as a fashion brand. During the ongoing epidemic under his leadership and Mugler’s clothing appeared on the covers of 20 international fashion magazines in 2020. Three artists who were in the top ten at last year’s MTV Video Awards worn their clothes.
Apart from pop stars, they also work with supermodels like Bella Hadid and Debra Shar. Mehnaz also has a special role in these cases. Recently, Modest Fashion Council has nominated Mehnaz as the Regional Director.
Mehnaz said that since fashion communication is not taught in Bangladesh and there are no learning opportunities, so in the future, she wants to work on this subject in Bangladesh.
