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In 2026, Black Friday technically falls on Friday, November 27, but that hasn’t stopped hundreds of brands from dropping sales early. And, if you’re searching for the best fashion deals to shop this Black Friday, congratulations—you’re in the right place! As the Shopping Editor of ELLE Australia, it’s fair to say my current world revolves around keeping track around the latest clothing and beauty sales. And it’s my job—nay, my duty—to share them with you. As sales are announced, you’ll find them here, in this regularly-updated guide to Australia’s best Black Friday deals for 2026.
If you’re eagerly awaiting sales from our major department stores—The Iconic, Myer, Sephora, Adore Beauty, David Jones and more—they have not yet dropped ‘Black Friday’ sales. (But that doesn’t mean there aren’t savings to be found! I digress…)
The point of shopping these sales isn’t to panic-buy; it’s to plan. We want to empower you to be your dream shopper: strategic, calm, and crystal clear on what’s actually worth it. Think fewer impulse buys, more timeless staples, and deeply satisfying wishlist wins.
To help you get there, I’ve opened more tabs than I’d care to admit, sifted through (what feels like) nearly all the noise, and curated only the most worthwhile finds.
While the full scope of 2026’s discounts is still under wraps, we have all the sales that are currently happening—plus, the ones we know are coming, so you can start adding them to your calendar.
In This Article:
- Jump to: Fashion Sales
- Jump to: Beauty Sales
- Jump to: Shoe Sales
- Jump to: Jewellery Sales
- Jump to: Home Sales
- Jump to: Activewear Sales
The Best Black Friday Fashion Deals in 2026
| Brand | Deals | Sale Dates |
|---|---|---|
| Resting | Up to 60% off select items | From October 21 |
| LilySilk | Up to 70% off edit | From October 22 |
| Superdry | 30 to 50% off everything | November 19 to November 30 |
| Marimekko | 30% off almost everything | November 20 to December 2 |
| Summi Summi | 40% off storewide (excluding Haze and Core Denim collections) | November 20 to November 30 |
| Saint Somebody | 20% off storewide with code: SSLOVE | November 23 to November 29 |
| Nune | Up to 40% off select styles | November 24 to November 30 |
We’ll update this list as more sales become available.
The best Black Friday fashion deals are shaping up to be the wardrobe refresh you didn’t know you needed. Expect serious savings across the board—think major markdowns on ready-to-wear, coveted accessories, occasion pieces and everyday essentials. From generous discounts on hero staples to deep cuts on past-season favourites. In other words: a once-a-year chance to secure the pieces you’ve been eyeing—strategically, stylishly, and for far less than you’d expect.
ELLE’s Fashion Sales Picks:
EVITY
Allegra Weave Tote Bag
RESTING
Pointelle Billie Baby Tee
LILYSILK
Cashmere Daphne Sweater
LEVI’S
501 ’90s Jeans
Best Black Friday Beauty & Skincare Deals
| Brand | Deals | Sale Dates |
|---|---|---|
| Armani Beauty | 30% off sitewide | Early access: November 17 to November 18, Full sale: November 19 to November 30 |
| Charlotte Tilbury | 25% off everything | November 25 to December 2 |
We’ll update this list as more sales become available.
Think of the best Black Friday beauty and skincare deals as your personal glow-up. From cult-favourite serums and luxe moisturisers to the palettes you’ve been stalking all year, these are the products that actually make a difference. With markdowns on skincare staples and trending products alike, this is the perfect time to stock your beauty shelf strategically.
ELLE’s Top Beauty Buys:
MERIT
Flush Balm Cheek Colour
SKINCEUTICALS
Ferulic C E
CHARLOTTE TILBURY
Hollywood Flawless Filter
DYSON
Airwrap Origin Multi-Styler and Dryer
Best Black Friday Home & Tech Deals
| Brand | Deals | Sale Dates |
|---|---|---|
| NordicTrack | Save up to $2000 on premium home fitness equipment | On now |
| Luxo Living | Up to 60% off selected clearance items, more sales to come | October 18 to November 2 |
| Sheet Society | Up to 50% off sitewide | From October 21 |
| Castlery | Up to 50% off selected items | October 26 to November 30 |
| Miss Amara | Up to 50% off selected styles | October 26 to November 8 |
| Lounge Lovers | 20 – 50% off select products | October 30 to November 30 |
| Eva | Up to $800 off furniture & mattresses | November 5 to November 30 |
| The Balcony Garden | 70% off designer pots with free express shipping | November 5 to November 30 |
| King Living | Up to 60% off selected items | November 7 to December 2 |
| Once Upon | 30% off storewide | November 22 to November 30 |
| Bluethumb | 15% off orders under $1000 | 20% off orders over $1000 | November 20 to December 3 |
We’ll update this list as more sales become available.
From statement furniture and investment pieces that elevate your space to trending tech—yes, robot vacuums included—now is the perfect time to invest in products that genuinely upgrade your everyday. With deals on timeless staples and clever gadgets alike, this is your once-a-year chance to refresh your home strategically, stylishly, and even start ticking off your Christmas shopping list while you’re at it.
Read: The Chicest Christmas Crackers To Dress Your Table This Year
Shop ELLE’s Top Home Sales Picks:
SHEET SOCIETY
Jude Organic Cotton Quilt Cover (Queen)
GREENPAN
6pc Ceramic Non-Stick Cookware Set
NORDICTRACK
T Series 16 Treadmill
MISS AMARA
Pella Cream + Grey Textured Flatweave Rug
Best Black Friday Jewellery & Accessories Deals
Promising the kind of sparkle your wardrobe didn’t know it was missing, the best Black Friday jewellery and accessories deals are delivering savings across statement pieces and everyday favourites alike—think refined gold essentials, sculptural silver, trend-led accents. From generous markdowns on timeless investment pieces to irresistible deals on past-season treasures, this is your once-a-year moment to secure those wishlist gems.
We’re still waiting for those sales announcements to roll in—so stay tuned. In the meantime, here some other jewellery sales picks.
Jewellery To Buy On Sale:
BASQUE
Chain Necklace in Gold
BRIE LEON
Frida Choker Necklace
MICHAEL HILL
0.50TW Lab Diamond Oval Stud Earrings in Silver
ARMS OF EVE
Peggy Bracelet
Best Black Friday Sneaker & Shoe Deals
| Brand | Deal | Sales Dates |
|---|---|---|
| Ugg Express | 50% off selected styles | 20% off select styles for Black Friday | November 1 to November 31 |
| Ecco | 25% off selected items in-store and online | November 21 to November 30 |
| Blundstone | 20% off selected items | November 26 to November 30 |
| Skechers | 20-50% off everything | November 27 to November 30 |
We’ll update this list as more sales become available.
From the season’s trending sneakers to timeless sandals, statement boots, and the heels you’ve been eyeing all year, these Black Friday deals make it easy to invest in pieces you’ll actually wear. Whether you’re refreshing your everyday rotation or snapping up a few on-trend styles before they sell out, now is the perfect moment to stock your closet strategically
ELLE Shoe Sales Picks:
JIMMY CHOO
Beren 85 Snake-effect Leather Boots
BILLINI
Tove Thongs
ADIDAS
Barreda Mary Jane Shoes
ST. AGNI
Woven Thong Heel
Shop more ELLE approved Black Friday shoe sales here.
Best Black Friday Activewear & Swimwear Deals
| Brand | Deal | Sales Dates |
|---|---|---|
| ALO | Alo Members receive 30% off sitewide | From October 28 |
| Ultrahuman | 35% off all six finishes in the Ultrahuman Ring AIR | Novermber 12 to December 2 |
| Whoop | Up to $100 off Whoop wearables | November 19 to December 1 |
| Bondi Active | Up to 70% off select items | November 12 to November 30 |
We’ll update this list as more sales become available.
Let’s be honest: activewear and swimwear are the pieces that make our wardrobes—and our worlds—go round, yet somehow they’re always the last things we want to spend on. Which is why Black Friday is the perfect time to stock up on these essentials. From luxe loungewear and performance-ready activewear to lingerie and trending swim, you’ll want to shop these deals before the sell out.
ELLE Activewear Sales Picks:
P.E. NATION
Strata Rugby Knit
NEW BALANCE
530 Sneakers
AJE ATHLETICA
Wild Mid Length Bike Short 606
ALO
Match Point Tennis Skirt
Shop more ELLE approved activewear essentials here.
Black Friday 2026 is on Friday, November 27, with deals usually rolling through the weekend and into Cyber Monday on November 30.
However, many merchants choose to begin their Black Friday sales in the days or even weeks before the date. So it’s best to keep your sales radar up, wish-lists primed and check back here for updates on your favourite brands.
You can save a lot by shopping during the Black Friday sales, with some brands offering up to 80% off items during the Black Friday and Cyber Monday sales.
Historically, Boxing Day has held the title as the biggest sale day of the year in Australia. But in recent years, the upsurge in Black Friday and Cyber Monday’s popularity has seen the traditionally American sales weekend surpass Boxing Day.
So for many retailers Black Friday is now the biggest sales event of the year. According to the Australian Retailers Association (ARA): “Black Friday, has reshaped retail dynamics in Australia. Marking a significant uptick in sales, it catalyses a surge in consumer spending, contributing to record-breaking retail turnovers.”
Analysis from the ARA in early 2024 also showed that Australians spent more in November than they did in December.
“The rising popularity of Black Friday also impacted December’s trading, with many Australians opting to purchase their Christmas gifts earlier during the major sales event in November,” said Paul Zahra, the ARA CEO at the time.
Given Black Friday sales fall before Christmas, a time when most people are typically spending beyond their usual habits, many brands have begun taking part with great deals.
The post Black Friday Sales Have Arrived Early This Year—Here’s What You Can Shop Already appeared first on ELLE.
