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Let’s face it, most diets fail in the long term because of hunger. Of course, hunger is no small issue! It’s one of the most powerful drives that we experience. Think about the last time you were really hungry. Were you able to think, work or even play? I doubt it…
The vast majority of diet programs out there today use caloric restriction (i.e. eating less) as the sole means of losing weight. Caloric restriction is very effective – and should be part of the armoury of weight management and health-promotion – but it invariably gives rise to hunger and the inevitable slippery slope of weight regain.
