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Austria based family-run footwear brand Giesswein has claimed to have launched the world’s lightest merino wool sneaker with its latest product launch.
The brand said the new ‘Wool Sneaker’ is only 160g, almost half the weight of an average running shoe, and the equivalent to 100 paper clips, 150 jelly beans, or even 65 pennies.
The purpose of the new unisex sneaker is to revolutionize a “lightweight feeling” using a thin top material made from unique 3D stretched merino wool and ultra-light EVA foam soles, which lasts longer than a traditional themed rubber sole.
As well as being lightweight, it’s both temperature and moisture-regulating features make it comfortable in warm temperatures and leave your skin feeling nice and cool. Merino wool doesn’t hold onto unpleasant odors—even during long days and bacteria don’t stand a chance for its special structure and self-cleaning effect. Moreover, it can be easily washed in the washing machine at 30°C (90°F.)
The new unisex lightweight sneaker comes in a variety of colors, including pink, yellow, red, navy blue, black, gray and white.
Giesswein was founded as a family business and is currently being run by the third generation, Markus and Johannes Giesswein. Giesswein is the largest and number 1 producer of wool shoes across Europe and in 2019 sold more than 1 million woolen shoes.
Giesswein is also an eco-friendly shoe producer and according to the company, its wastes 0% of its wool and 90% production water is recycled whereas, in the footwear industry, 20% of scrap material is wasted and thrown away.
