Fashion Women's Fashion

Inside The Mimco x Elle Ferguson Collaboration

Views: 6

Fashion influencer and beauty entrepreneur Elle Ferguson has carved out her career by boldly breaking style rules and setting trends.

We know Elle for her effortless beach-to-street style and bold fashion choices, and now she has teamed up with Iconic Australian brand Mimco to create a limited-edition 23-piece capsule jewellery collection, inspired by her favourite destinations—Bondi, Paris and LA.

The collection combines Mimco’s signature craftsmanship with Elle’s love for vintage treasures. In this exclusive interview, Elle opens up about how the collaboration came to life, the personal stories behind her inspirations and her love for mixing metals (because, yes, we are here for wearing gold and silver together!).

ELLE: How did the collaboration with Mimco come about, and what was the inspiration? 

Elle Ferguson: My love and connection with Mimco stems back to my very first button bag; Mimco has always held a special place in my heart. Last year, I shot content for Mimco in Paris and absolutely fell in love with the collection. When I returned from my trip, I reached out and asked if they would be interested in working on a collection together—the rest is history.

I met with the Mimco design team, and we instantly clicked! Our love and passion for jewellery helped form an amazing relationship.

My vintage jewellery collection and Mimco’s vintage jewel archive really inspired this collection. We joined forces with all our treasured pieces and created something beautiful.

Black and white shot of Elle decorated with necklaces and bangles
From top to bottom: Mimco x Elle Ferguson Bondi Cord Necklace $89.95, Los Angeles Necklace $149.95, Los Angeles Long Necklace $129.95, Paris Quilt Bangle $179.95, Paris Crystal Wrist $199.95 and Los Angeles Bracelet $99.95.

Your favourite destinations—Bondi, Paris, and LA—were a big influence on the designs. Can you share what makes each of these places so special to you?

All three destinations hold a piece of my heart. Bondi Beach is where I live; LA fills me up with inspiration, and Paris is the city of love. 

I really love the laid-back lifestyle in Bondi. Being so close to the beach and ocean plays a big part in cleansing me, and I feel as though the earth and sand really level me out. LA is a constant source of inspiration to me, and I love how BOLD it is. And Paris is such a source of inspiration and style.

You’re known for your love of vintage jewellery. How did your personal collection inspire the pieces in this collaboration? 

I love to travel, and I am always collecting unique jewellery pieces to build my vintage jewellery collection. Each piece reminds me of places I have visited, and each tells a story. I have been collecting for years, and when I brought my pieces to the Mimco design team and viewed their vintage pieces, everything just worked so well together. The collection almost formed itself.

It is uniquely ‘me’ because, although it might not make sense individually, it does when it’s all together—much like my own vintage jewellery collection.

Shot of Elle wearing heart-themed jewellery
Mimco x Elle Ferguson Paris Necklace $399.95, Paris Pinky Ring $79.95 and Paris Bracelet $179.95.

What was it like working with Mimco’s design team? Were there any standout moments during the creative process? How involved were you?

I now consider the women in the design team my besties! It has been such a collaborative experience, and they really embraced all my ideas and turned them into something special. The process took a year in total.

There was one meeting in particular that I remember where I walked in the room and there was this epic heart necklace on the table. I instantly was drawn to it and put it on. I said to the team where is this from it’s unbelievable, we must do something similar in my collection and then they said this is the first sample of what we are thinking for one of your necklaces… I couldn’t believe it. I knew this collection was going to be next level.

Mixing metals is often considered a style ‘rule breaker’. What are your thoughts on fashion rules, and how do you approach styling jewellery?

There are no rules! You can never wear too much jewellery (unless you run out of space). More is more, so just wear what makes you happy.

What’s your top styling tip for anyone wanting to incorporate pieces from the collection into their everyday look?

Start with your key staple items—mine are blue jeans, a white or black blazer, and, of course, statement jewellery! From there, you can layer. Start off with a simple necklace, but then continue to build your look with more statement pieces. You can also adjust the length of all the necklaces to change up the look of each piece, meaning it can feel like you’re wearing something different each time. 

I also love to wear jewellery in odd numbers so one, three or five. I think this ensures you have balance and the lengths on your necklaces go from shortest to longest creating a triangle.

Black and white shot of Elle
Mimco x Elle Ferguson Los Angeles Earrings $129.95, Los Angeles Long Neck $129.95, Paris Bangle $99.95 and Los Angeles Ring $99.95.

You’ve made a name for yourself in the fashion industry. How did you first get your start, and what advice would you give to aspiring creatives?

There’s been many years of hard work, grit and determination. I think I’ve done almost every job you could imagine in the industry and still today there is nothing too small that I won’t do to get the job done.

I started modelling in the industry when I was young and then I studied. From there I took every opportunity that was available to me.

What are your must-have travel accessories, and how does jewellery play a role in completing your travel looks?

Jewellery is a big part of completing looks as it elevates your look and makes it you.

Travel must haves is a great durable luggage. I like a hard case and a soft case (soft cases can expand if you shop hard on your trip). I also LOVE a big shoulder bag with my carry on and I sort everything into smaller pouches in my carry on, so I know where everything is and don’t have to dig and search for it once I’m on the plane.

What’s your personal favourite piece from the Mimco x Elle Ferguson collection, and how do you like to wear it?

That’s like choosing a favourite child; I love everything! My personal favourite is the Paris Necklace. It was the first piece I saw, and when I walked into the room, it was like a beacon on the table. It truly embodies Elle in a necklace. It’s the perfect statement piece, and statement necklaces are making a comeback. I like to wear it with a simple yet chic black dress so the necklace can be the real statement of the outfit.

The Mimco x Elle Ferguson Collection is available to shop at Mimco now.

The post Inside The Mimco x Elle Ferguson Collaboration appeared first on ELLE.

Continue Reading

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *

fourteen − four =