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Issey Miyake and ELLE Australia will be teaming up to bring the house’s signature sparkle to Westfield, Pitt Street, to celebrate the launch of the famous Japanese brand’s latest perfume creation: Lumière d’Issey. To mark the launch, ELLE Australia editors will be heading to Issey Miyake’s two-week pop-up at Westfield Sydney for a two-day Meet the Editors residency, inviting guests to discover their light.
The pop-up will run from 20th of July to 2nd of August with ELLE‘s Editor in Chief Jessica Bailey, Fashion Director Naomi Smith, Fashion & Beauty Editor Ruby Feneley and Social Media Editor Kiera Sylvestor will be present on Wednesday, 22 of July and Wednesday, 29 of July to discuss all things Issey Miyake and ELLE Australia.
Expect a claw machine stocked with fragrance samples (with the chance to win a full-sized flacon), a notes discovery station for a hands-on experience of the scent’s key accords, and a gift with purchase for anyone shopping the range on the day.
The good news does not stop there. Anyone who purchases a full-sized Lumière d’Issey at Westfield Sydney across the full two-week run will receive a limited-edition ELLE tote bag while stock lasts.
Lumière D’Issey Pop-Up Details:
Dates: Lumière d’Issey activation will run Monday, 20th of July to Sunday 2nd of August, with Meet the Editors taking place on Wednesday, 22 of July and Wednesday, 29 of July between 11:30 and 1:00 pm.
Location: Corner of Pitt Street Mall and Market Street, Sydney, NSW, 2000
About Lumière d’Issey:
Issey Miyake has specialised in minimalist, energetic, atmospheric fragrances since L’Eau d’Issey launched in 1992, becoming one of the defining scents of the decades. Their newest creation captures the essence of light and luminosity. The new fragrance from the house builds on this devotion to purity and atmosphere with the introduction of some warmer, more sensual notes. Composed by perfumers Marie Salamagne and Fabrice Pellegrin around the house’s core language of light and luminosity, the fragrance opens with sparkling orange blossom and organic green mandarin, before a pistachio and Australian sandalwood base leaves a smooth, sun warmed scent trail on the skin.
The bottle is just as considered and luxurious, taking six years in development. Using the traditional Japanese glass cutting technique of ‘kiriko ’, it is cut into a precise arrangement of triangular facets that perfectly capture the light.
Lumière d’Issey is now available from select retailers at $185 for 50ml and $251 for 100ml.
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