Views: 40
When Bella Hadid posted a carousel of images from a recent outing to a hockey game in New York, it marked the first time she publicly and officially presented her second cowboy boyfriend, Nathan Lacy to the world. But that news — which, typically, would cause quite the fervour — was eclipsed by something far more dramatic: the bright, blonde, Barbie doll mane that had taken the place of Hadid’s usual honey locks.
Hadid is no stranger to blonde hair, or any of its tactfully-named off-shoots: dirty blonde; honey blonde; baby bronde; bronde-y brown — but we haven’t seen Hadid go the full Paris Hilton circa 2006 blonde before. Forget the tasteful root stretch and the subtle highlights, there’s nothing natural about this celebrity hair trend, and Hadid isn’t the only one who seems to have fallen for the box-dye blonde’s charms.
Jessica Chastain is in on the bit too. One of Hollywood’s most famous redheads (next to Julianne Moore and Rupert Grint, obviously), Chastain recently traded her strawberry locks for a choppy, yellowy-blonde bob. Like Hadid’s, Chastain’s colour is fairly one-dimensional. There are no highlights to add depth or feign naturalness — this is a classic case of good old-fashioned bleaching. Inde Navarrette has had a go too, turning her chocolate mane (and eyebrows) into a vibrant shade of Hannah Montana.
Related: 16 Celebrities Who Will Convince You To Go Platinum Blonde
When taking the plunge to blonde, experts generally recommend a slower and steadier approach. Perhaps the highlights gradually lighten, the balayage creeps its way further to the scalp. Rarely, though, do people dive straight into full-blown platinum. The sudden occurrence of blonde ambition among celebrities points to an interesting and palpable shift in beauty: subtlety isn’t the pinnacle of sexy anymore, so what’s the point in trying to pretend it’s au naturale anyway?
From the inflation of lips to the smoothing of foreheads, intervention is so commonplace now that no one bats a (lifted) eyelid at the mention of getting Botox on a lunch break or taking the afternoon off to get their eyebrows tattooed. Hair, it seems, is undergoing a similar treatment. Everyone knows Jessica Chastain isn’t a natural blonde, and same with Bella Hadid, so rather than pretend, they’re taking a hard left in the opposite direction.
That blocky blonde might be triggering to any of us who dabbled in box-dye as a high schooler (or had to tell their friend who did that it “Doesn’t look that bad, and anyway, it’ll fade!”), but there’s something admirable about making a hair statement of that magnitude and letting people think what they will. Hair quality, be damned.
The post It’s Shaping Up To Be A Box-Blonde Summer appeared first on ELLE.
