James Read has loved self tan from a young age. He would spend time dreaming up new innovations and thinking of interesting ways to avoid tanning faux pas. He has been in the beauty business for over 19 years and there aren’t many roles he hasn’t played; from working with celebrity clients to becoming a worldwide Tanning Ambassador and launching the first ever stand-alone Tanning Studio. James quickly became a recognised influencer in tanning trends worldwide, as well a regular judge for several prestigious beauty awards. However, despite it all, it was always his dream to pour his passion, ideas, and industry secrets into his very own brand. James Read Tan was built on a completely unique concept; combining the benefits of luxury skincare with a natural golden tan to suit all skin tones. The mission has always been to change the world’s perception of tanning. His products are effortless to apply and are all about making your skin not only look amazing but feel amazing too.