Heist is a men’s brand that challenges grooming conventions with tailored hair and grooming products for today’s man. The idea came from the simple question of ‘why were there no hair dryers for men?’ Co-Founder Kristian Lorenzon decided it was time to put an end to sheepishly sharing. With no suitable answer on the market, they decided to develop their own. Established in London, they’ve set out to equip men with hair tools, products and tricks created just for them. They firmly believe that a quality hair dryer is the basis of a great hairstyle. The brand’s hair dryer has been designed to give guys the power, control and confidence they need to achieve any hair style.