Mike Ashley ups stake in Four Marketing

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Four Marketing was founded by Dominique Signoret, Gino Da’Prato, Ben Banks and Charles Perez in 1997. It represents and distributes brands including Stone Island, Paul & Shark, CP Company and Jack Wills. 

Da’Prato, Banks and Perez each hold a stake of 16.9% in the business, with a combined majority of 50.7%. The trio remain directors of the business. 

Ashley bought an initial 25% share in the agency in September 2015

His luxury department store chain Flannels stocks many Four Marketing brands, including CP Company and Paul & Shark. 

Frasers Group and Four Marketing have been contacted for comment. 

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