Views: 15
British culture shares plenty in common with Australian culture, but there’s perhaps no uniting factor greater than our shared love of the local pub. Far more than just a place to get a schooner (or a pint, depending on where you hail from) with friends, the local pub is a hive of community, a great equaliser that brings together all walks of life. No time of year puts that sentiment into greater focus than the festive season, so it makes sense that storied British brand Mulberry would make “the local” the star of its holiday campaign.
Centred on the idea of going “down to the local” to share a convivial meal and a cold beer with your nearest and dearest, Mulberry’s new campaign spotlights the charm of the classic English pub. Shot in an old-school working men’s club by longtime Mulberry collaborator Anton Gottlob, the campaign sees Mulberry muses Lily McMenamy, Stevie Sims, and Kesewa Aboah revel in the magic of their local.
Dark wood walls and tinsel bunting make a perfect backdrop for Mulberry’s new festive additions. The Delilah Flap Bag, the Mini Stevie Crossbody and the East West Bayswater Shoulder Bag get a holiday spin in daring colourways fit for the season. There’s glossy emerald and amethyst, a showstopping Somerset gold and a poppy lilac, their vibrant shades emulating the rich jewel-toned interiors characteristic of Britain’s most typical local haunts.
Beyond the joyful colour palette and the deliciously luxurious leathers and suedes the bags are made from, the new collection retains the practicality inherent to Mulberry’s utilitarian origins. The Bayswater Bag still holds top billing as one of the most stylish yet functional work bags on the market (made even more chic in a glossy forest green finish), thanks to its capacious interiors and sleek silhouette, while the Delilah Flap Bag’s lilac suede makes a compelling candidate for party bag of the season, not to mention the breezy crossbody strap that destines it for dance floors. Did we mention they’re all right at home at your local, too?
Mulberry’s new collection is available online and in boutiques now.
The post Mulberry’s New Campaign Is An Ode To The Local Pub appeared first on ELLE.
