You don’t need us to tell you that our beauty routines have changed as of late. In fact, virtually everyone we speak to has something to say about the ways in which they have tweaked their daily regimen to fit in with the new normal. Mostly, we have found ourselves waving goodbye to bold lipsticks, colourful eyeshadows, and full-coverage foundations in favour of low-key formulas suitable for home life. And for the most part, no one seems to be particularly mad about it. In fact, there is actually something quite wholesome about stripping things back to basics—except when it comes to perfume.
When lockdown hit for the first time at the start of spring last year, many of us found ourselves reaching for perfume less and less. After all, if no one’s smelling it, what’s the point? However, as time went on, people started to realise that perfume actually is just the sort of spirit-lifting boost we all need in times of despair. Now more so than ever, we’re using the power of perfume to keep us going.