The Australian It-Brands That Are In Every ELLE Editor’s Wardrobe Right Now

Alémais

Alémais was founded in 2020, and immediately established itself as one of Australia’s most captivating fashion exports. Distinguished by vibrant patchwork prints, intricate embroidery and a fearless use of colour, each piece feels like wearable art. With collections spanning ready-to-wear, swim and accessories, the label offers a romantic and expressive aesthetic for those who prefer to make a statement.

Price: $120-$2,900. | Sizes: XXS-XXL

Camilla And Marc

Since 2003, Camilla and Marc has been the cornerstone of Australian luxury minimalism. The label’s sleek tailoring, sharp suiting and refined staples speak to women who want their wardrobes to work as hard as they do. From trench coats to sunglasses, and dresses to shoes, Camilla and Marc offers essential pieces designed to elevate every wardrobe.

Price: $80-$3,800. | Sizes: XXS-XL

Viktoria & Woods

Viktoria & Woods makes everyday dressing instantly effortless — the ultimate Australian fashion brand for practical, polished style. Signature merino knits, premium denim, tailoring, outerwear, lounge and occasion wear are all crafted from high quality, natural textiles. Consciously designed, the brand’s pared-back, modern pieces are created to endure — and to be handed down to future generations.

Price: $50-$750. | Sizes: XXS-XL

LEO LIN

A study in modern glamour, LEO LIN delivers statement-making silhouettes and breathtaking designs. The Sydney-based founder draws inspiration from the Australian creative landscape while honouring his rich Chinese heritage. With bold colour, intricate embellishment and daring fabrics, each LEO LIN creation feels destined to become a modern heirloom.

Price: $100-$2,800. | Sizes: 6-16

Aje

Aje is the Australian label synonymous with effortless, cool-girl glamour, blending raw femininity with a distinctly cool-girl edge. Known for sculptural silhouettes, intricate detailing and romantic touches, the label delivers everything from everyday essentials to bold statement pieces — each designed to make an impact.

Price: $50-$1,500. | Sizes: 4-16

Christopher Esber

Christopher Esber combines precision tailoring with fluid draping and sculptural cut-outs, creating designs that are both architectural and effortlessly wearable. Minimalist yet striking, his pieces are built for women who value clean lines, modern elegance and wardrobe versatility.

Price: $145-$3,250. | Sizes: 4-14

Beare Park

Emerging on the Australian fashion scene in 2021, Beare Park is redefining modern luxury. The label’s quiet, confident aesthetic is built for women who favour longevity and subtle sophistication over fleeting trends, creating a wardrobe that is timeless and effortlessly stylish.

Price: $40-$3,000. | Sizes: 4-16

Lee Mathews

Lee Mathews approaches fashion like an art form, combining natural fabrics, flowing shapes and painterly prints. The brand’s collections embody a distinct Australian ease, offering elevated everyday pieces that move with you while remaining stylishly modern.

Price: $129-$1,700. | Sizes: 00-4 (equivalent to AU4-14)

Zimmermann

Zimmermann is synonymous with romantic, feminine luxury. From ethereal dresses and intricate prints to dreamy swimwear, the label has evolved from a local Sydney boutique into a global fashion powerhouse.

Price: $110-$5,000. | Sizes: 0P-4 (equivalent to 6-16)

Shona Joy

For over two decades, Shona Joy has captured the essence of Australian glamour. Known for its neutral palettes, fluid silhouettes and effortless occasionwear, the brand strikes the perfect balance between relaxed ease and refined drama. From wedding-guest favourites to everyday pieces, Shona Joy is the destination for timeless style with a hint of allure.

Price: $50-$1,600. | Sizes: 4-18

Anna Quan

Established in 2011, Anna Quan reimagines everyday staples with a polished, minimalist lens. Impeccable cuts, luxe knitwear and sharp tailoring are at the heart of the brand, with pieces feeling both functional and elevated.

Price: $80-$1,300. | Sizes: 4-16

A.Emery

A.Emery is the ultimate it-girl go-to brand for understated essentials. Each design is thoughtfully designed with refined lines and premium materials. It’s ideal for those who value minimalist styles while still maintaining versatility in their wardrobe.

Price: $100-$950. | Sizes: 6-18

Scanlan Theodore

Known for sharp tailoring, sculptural silhouettes, and luxurious fabrics, Scanlan Theodore blends contemporary sophistication with timeless wearability. Each piece embodies understated power dressing, making it a favourite for women who want confidence and effortless style.

Price: $180-$2,800. | Sizes: 6-12

By. Sid

A new Australian label that’s aiming to redefine modern Australian style as elegantly understated rather than overdone. The entire collection revolves around the idea of wardrobe permanence, where you buy pieces thoughtfully that can stand the test of time, both in quality and style, for many years to come.

Price: $139-$399. | Sizes: 6-14

Manning Cartel

Manning Cartel captures the spirit of contemporary cool with a playful yet polished edge. Known for its striking use of colour, sculptural details and fashion-forward cuts, it’s no wonder the brand is a favourite of celebrities like Margot Robbit and Hailey Bieber.

Price: $39-$899. | Sizes: 4-16