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If you’ve been watching the streets of Copenhagen, Stockholm, or Oslo lately — especially during Copenhagen Fashion Week — you’ll notice a pattern: the same labels appearing on repeat. This is the new wave of Scandi-girl style, where streetwear influences meet a bold injection of pattern and colour, boxy masculine silhouettes are softened with feminine touches, and every outfit feels uniquely personal yet unmistakably modern.
Scandinavian fashion has long been admired for its minimalism, but in recent years it has embraced maximalist flair without losing its signature sense of restraint. From eclectic layering and playful proportions to vibrant palettes and statement accessories, the Copenhagen Cool Girl has become an influential muse.
The ELLE Edit Of The Best French Scandi Fashion Brands:
- Best Investment: Toteme
- Best For Everyday: Arket
- Best For Knitwear: Lisa Yang
- Best For Accessories: Lie Studio
Here, we’ve curated the 14 brands that capture this spirit — labels keeping Scandinavian style fresh, wearable, and endlessly influential season after season. Consider this your insider guide to the brands defining Scandi-girl style right now.
Read: These French Fashion Labels Made Me Reconsider My Entire Wardrobe
If you prefer your wardrobe on the more minimalist side and find yourself turning to the early 2000s Scandi styles of classic hues, expertly designed pieces and impeccable tailoring then Toteme is a brand to keep on your radar. Its thoughtfully curated collections are tailored for trans-seasonal dressing, enabling wearers to construct a timeless and stylish uniform. From impeccable denim pieces to future heirloom coats, bags, and leather items, Toteme effortlessly encapsulates the essence of quiet luxury.
If your style leans towards clean lines, considered details, and an appreciation for pieces that slot seamlessly into everyday life, then Arket is one to know. Launched in 2017, the modern Nordic design destination offers thoughtfully crafted collections inspired by the mid-20th-century Nordic modernist movement. The brand champions functional, durable, and quietly refined design. Think versatile wardrobe foundations, timeless outerwear, and considered accessories that balance utility with understated elegance.
Samsoe & Samsoe
Rooted in Danish design traditions, Samsøe & Samsøe blends the utilitarian ease of Copenhagen street style with timeless sophistication. Softly tailored separates, versatile capsule pieces, and subtly playful details create collections that move seamlessly from office to evening, week to weekend — minimal, functional, and effortlessly chic.
Founded in 2014 by Lisa Yang and Samuel Stenberg, the brand marries the “East meets West” heritage of its founders, combining the ancient cashmere tradition of Inner Mongolia with the understated ease of Scandinavian design. Every piece reflects artisanal craft and meticulous attention to detail — from hand-combed fibres to exquisitely finished garments. With innovative techniques and a refined approach to texture, weight, and movement, Lisa Yang transforms cashmere into timeless, versatile knitwear. The result is luxurious essentials that are at once minimal, sophisticated, and unmistakably Scandinavian, elevating everyday dressing into an art form.
For those who prize timeless style with effortless ease, FILIPPA K is a Scandinavian minimalism icon. Founded in 1993 by Filippa Knutsson, Karin Hellners, and Patrik Kihlborg, the brand creates garments that balance style, comfort, and sustainability. With thoughtful craftsmanship, clean lines, and enduring silhouettes, Filippa K delivers wardrobe essentials that move seamlessly from day to night — modern classics built to last.
If you seek leather goods that marry craftsmanship with quiet elegance, Aesther Ekme is a label to know. Moving beyond the world of “it-bags” and conspicuous logos, the brand creates pieces designed to seamlessly integrate into a woman’s life. Influenced by Brazilian Brutalist architecture, Scandinavian minimalism, and a women’s wear sensibility, Aesther Ekme crafts ergonomic designs that form a natural extension of the body. Recognised for their pure, distinct silhouettes and discreet branding, each bag is a study in proportion and refinement, where the elegance of the form speaks louder than any label.
For the woman who values understated elegance with purposeful design, this brand delivers refined Scandinavian minimalism with lasting appeal. Founded in 2003 by Malene Birger, the brand balances feminine detailing, luxurious fabrics, and enduring silhouettes, creating a modern wardrobe built for the multifaceted life of today’s woman.
Founded in 2020 by Sophia Roe and Charlotte Eskildsen, the Copenhagen-based label crafts garments that transcend trends, from refined knitwear to tailored pieces and vintage-inspired designs. With a commitment to sustainability and meticulous craftsmanship, The Garment creates high-quality pieces in natural and recycled materials — encouraging investment in pieces built to last and designed to align with personal style rather than fleeting trends.
For those who treasure clothing with character and a feminine edge, Skall Studio is the brand Scandinavian women return to time and again. The label blends Scandinavian pragmatism with an eccentric, artful spirit, crafting dresses, tops, and outerwear designed to be loved and lived in.
For the modern woman who loves timeless style with a little twist, Lie Studio creates jewellery and leather pieces that instantly elevate your everyday uniform. Founded in 2021 by twin sisters Amalie and Cecilie Moosgaard, the Copenhagen-based brand blends thoughtful craftsmanship with effortless functionality, designing accessories you’ll reach for again and again.
If it’s something grungier you’re after then there is a reason Acne Studios have been a leader in the space since its foundation in 1999. The Swedish brand has made fast fans of celebrities like Kylie Jenner, Rosalia, Emma D’Arcy and Pedro Pascal with its expert blend of old-school Scandi minimalism infused with the maximalist-approved Scandi 2.0. Acne’s multicoloured scarves have become a winter essential for the sartorially inclined, while their leather pieces, from bags to biker jackets, remain unparalleled.
They suggest that to truly enhance an outfit, one should experiment with texture, and Cecilie Bahnsen has not only embraced but perfected this advice in her collections. The brand showcases an abundance of distinctive silhouettes and fabrics, presented in both classic tones and sorbet-inspired hues. With an array of options, from baby doll dresses to poplin waists and ruched designs, Cecilie Bahnsen effortlessly combines classic feminine shapes with edgy accents and accessories, making it a Scandi label worth exploring for something unique.
Scandi-inspired party girls turn to ROTATE Birger Christensen when it comes to curating their wardrobe, as the Danish label has nailed the task of creating bold festive looks with a quintessentially Scandi touch. You’ll find 80s-esque minis with statement shoulders, sequinned party pieces and flowing florals; all stand-out essentials to any maximalist wardrobe.
Copenhagen’s cult label has become a sartorial staple in the wardrobes of the fashion forward. They’ve even collected their own gang of Ganni Girls who are dedicated to the label and their designs. Identifiable by its bold and enthusiastic style ethos, you’ll find a myriad of prints, textures and materials to experiment with in their collections. The accessory lineup is equally enviable, featuring the iconic Buckle Ballerinas — a nod to the classic ballet flat, infused with a distinctive Scandi touch that swiftly transformed it into an overnight sensation.
Scandinavian fashion, known for its distinctive aesthetic, has undergone a true evolution, showcasing both the timeless allure of minimalist design from the 2000s and the modern embrace of maximalism. In the early 2000s, the fashion scene was characterised by clean lines, classic hues, and impeccable tailoring. Fast forward to the present, and a new wave of Scandinavian fashion brands, like Ganni and Stine Goya, have redefined the industry with a bold approach. The current trend features eclectic prints, vibrant colours, and playful textures, creating a maximalist vibe that effortlessly blends with the high-quality designed minimalist roots.
Thanks to this newly reinvented style aesthetic the Scandinavian fashion brands have become go-to labels for fashion fans across the globe, inspiring street style to embrace the energy of the Copenhagen Cool Girl.
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