Fashion Men's Fashion

The Revival of Film Photography in Fashion

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The modern day’s omnipresent digital imagery has arguably caused a major resurgence in film photography, but why? With digital, you can see the image instantly, delete it and try again if you don’t like it. It’s free once you have the camera and you can shoot thousands of photos on a memory card. So why on earth would fashion photography, which is all about getting the best shot possible with a team of photographers, perfect lighting and heavy after-editing, go back to simple film?

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