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The Hitachi Magic Wand is one of the most talked-about vibrators in the world. You may remember it from the episode of Sex And The City where Samantha needed a new, er, neck massager. Originally, that’s what the Magic Wand was—a personal neck massager. Until, of course, we crafty devils discovered other—let’s say, superior!—ways to operate the device.
Rumours of the wand’s power spread like wildfire. And if you’ve ever tried the Hitachi Wand, you may know why. (And, if you don’t, we’re coming to that.)
The Hitachi made waves after featuring in an episode of Sex And The City.
Despite originally being release in 1968, the Hitachi ‘massager’ didn’t officially make it to the Australian market until the 2020s. Sure, you could import one from overseas and use a power adapto. Or, you could buy a dupe—of which there are now many—but the actual, real Hitachi wand evaded our grasp.
Here’s everything you need to know about the Hitachi wand, including where to buy it in Australia—and why you want one in your goodie drawer.
What Is The Hitachi Magic Wand?
The Hitachi Magic Wand is one of the OG vibrators for women and vulva owners. Having hit the market as far back as 1968, Hitachi originally released it as a personal massager. However, it didn’t take long for icons, like sex educator Betty Dodson, to begin touting its virtues as a sex toy for female pleasure.
The Hitachi Magic Wand is now officially in Australia, and only sold at Lovehoney.
It can be used solo and in partnered sex, and now comes in three types of Hitachi Magic Wand: The Magic Wand Plus Extra Powerful Plug-In Vibrator, Magic Wand Rechargeable Extra Powerful Cordless Vibrator and Magic Wand Mini Rechargeable Extra Powerful Cordless Massager.
The first two wands feature four vibrational intensities, while the mini offers three (and a more compact design).
The Magic Wand Plus is basically the original model, but has been improved with modern-day capabilities and an extra-long cord (3.2 feet).
What’s So Good About The Hitachi Wand?
In 2002, the Hitachi Magic Wand made a special appearance in Sex And The City, reigniting its popularity and sending sales soaring. Ultimately it sold out all over the United States. Since then it remains one of the most popular sex toys on the market, with the New York Times’ Wirecutter naming it the best sex toy of the past year.
However, there’s a reason the Magic Wand made it onto SATC in the first place—and has enjoyed a good word-of-mouth reputation ever since. The Hitachi Magic Wand is special because of its power. The high quality of its mechanics meant it could create extreme vibrational power. While traditionally the device was required to be plugged into a wall (still an option), advancements in technology have allowed for a rechargeable version.
Where Can I Buy The Hitachi Wand?
The Hitachi Magic Wand is now officially available through Lovehoney to buy in Australia.
According to a Lovehoney spokesperson, the Hitachi Magic Wand has been “specifically developed and tested to meet the needs of Australia and New Zealand’s electrical and certification requirements”. This includes making the product with our region-specific wall plugs. (No more adaptors, yay!) Despite being rebranded officially as the Magic Wand (no more ‘Hitachi’), it is indeed the original, highly powerful, world-famous vibrator!
The best part is, if you shop them during Lovehoney’s annual Black Friday sale, you can get a Hitachi Magic Wand for 20% off the RRP.
Which Magic Wand VibratorIs Best?
| Feature | Magic Wand Mini Rechargeable | Magic Wand Rechargeable | Magic Wand Plug-In |
|---|---|---|---|
| Power Source | Rechargeable | Rechargeable + Plug-and-Play use while charging | Plug-in only (corded) |
| Maximum Power | Up to 6,000 RPM | Up to 6,300 RPM | Up to 6,300 RPM |
| Speed Settings | 3 speeds | 4 speeds | 4 speeds |
| Vibration Patterns | None | 4 patterns | None |
| Runtime | Up to 2.5 hours per charge | Up to 3 hours per charge | Unlimited (cord powered) |
| Length | Approx. 24.4 cm (9.6″) | Approx. 33 cm (13″) | Approx. 33 cm (13″) |
| Head Diameter | Approx. 4.8 cm (1.9″) | Approx. 6.1 cm (2.4″) | Approx. 6.1 cm (2.4″) |
| Weight | Approx. 275 g | Approx. 590 g (1.3 lb) | Approx. 590 g (1.3 lb) |
| Head Material | Silicone | Silicone | Silicone |
| Flexible Neck | Yes | Yes | Yes |
| Travel Friendly | ★★★★★ Most portable | ★★★☆☆ | ★★☆☆☆ |
| Best For | Travel, beginners, lighter weight | Most versatile, cordless use, widest range of settings | Maximum consistent power without worrying about battery life |
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