Ugg brand launches new sustainability platform

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GOLETA – Deckers Brands-owned footwear company Ugg has unveiled new social and environmental commitments with the launch of its new ‘Feel Good’ sustainability platform.

The company says the platform’s ambitious goals, projects and global partnerships will focus on three key pillars – environment, community and innovation.

Ugg, best known for its sheepskin boots, says ‘Feel Good’ will enable consumers to ensure the brand meets its pledge to be “transparent, accountable, and socially and environmentally progressive”.

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