Men's Fashion

Working Class Heroes

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Whilst the upper classes dress down to go out, the working class dress up. Dating back to the second half of the 19th century, and ever since, sub-cultures have been created and driven almost exclusively by those in the working class communities. Starting with the Scuttlers of Manchester in the 1870s and their monotony towards life in the slums, advancing through to the Teddy Boys, Mods and Rockers era of the 50s, through to the Punk and Skin scenes, Ska, Reggae, the 80s and 90s skate scene, right up to today’s contemporary minimalism. They were all the brainchild of those fighting for an identity – an identity that correlates conclusively with fashion – so it makes sense to call these people heroes. With this premise as his inspiration, Working Class Heroes was founded in 2006 by Thomas Bowden. The initial intent was to sell a range of skate and street clothing from all around the globe to the good people of Ulverston, Cumbria, from his tiny shop in a shady looking alleyway. Since 2006 the company has moved to a bigger, better, less creepy location, sweeping up new brands, stories and people along the way. Here are our top winter picks to keep your eye on this winter:

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