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Your Definitive Guide to Black Friday 2024’s Best Beauty Deals—Up to $206 Off

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Stock up on skin care, hair care, and makeup while they're on mega-sale.

InStyle / Reese Herrington

InStyle / Reese Herrington

I’m sorry to everyone who’s stressed out by Black Friday, but since I’ve spent the last decade as a beauty editor and shopping editor, I like to spend my money instead of saving it (not a brag). This is all to say that I am very adept at online shopping, and my senses get even more astute when it comes to all things beauty. You can thank my professional expertise and lack of responsible spending for this list of the 75 best Black Friday beauty deals. 

If you’ve spent any time on the internet, you know that 75 is a very minuscule number compared to the thousands of options that are out there. And, my search was in-depth! Extensive! From the Merit makeup and skin care products that Martha Stewart uses to the beloved Tatcha Dewy Skin Cream, these are the best beauty deals I have bookmarked and written down as the absolute best you can find this Black Friday. 

Best Black Friday Beauty Deals Overall

Nioxin System 2 Hair Thickening Set

Amazon

Amazon

$55

$39

Alyssa Milano previously credited one of Nioxin’s hair-thickening sets for growing back her COVID-19-related hair loss. It’s formulated with FDA-approved, growth-stimulating minoxidil along with follicle-stimulating ingredients like caffeine, niacinamide, and peppermint oil. The combination of heavy hitters helps to block DHT (a hair loss-causing hormone) and elongate each follicle’s growth phase to thicken strands.

Aside from the Nioxin System, your hair will also appreciate this Fiora Natural oil which has nearly 9,000 five-star ratings and is just $10. Keep your nails just as healthy and strong as your hair with the French Manucurist Super Active Manicure Kit. It features a concealing nail tint that will have you wanting to ditch nail polish for good. Dermelect’s Nail Recovery System has a similar lineup of editor-loved nail concealers, and seeing how fast it’s been selling has us thinking it’s likely going to sell out soon. 

Take this opportunity to restock on Tatcha’s iconic (but never-on-sale) Dewy Skin Cream, noting that there are now refill pods available, too, if that’s all you need. Your epidermis—and a friend—will also thank you for getting a Solawave wand which is on sale and available with a buy-one-get-one-free offer. As for makeup, Ilia’s tinted serum has an unrivaled celebrity fanbase and is now $38. If you need to upgrade your entire makeup routine, go for the Merit Five-Minute Morning Makeup Set. It includes all of the brand’s Martha Stewart-used bestsellers. 

Amazon

Amazon

Best Black Friday Amazon Beauty Deals

Amazon is the ultimate one-stop shopping destination any time, but especially during mega sale days like Black Friday. If you decide to do all your beauty shopping here, buy a bottle (or four) of Cosrx’s Snail Mucin Essence while it’s $13. While you’re at it, restock your pimple patches and disposable (but biodegradable!) face cloths, too. 

Drmtlgy Anti-Aging Tinted Moisturizer

Amazon

Amazon

$29

$23

Not only does this non-greasy moisturizer contain mineral SPF 46, but it's also slightly tinted, meaning you won't have to worry about it leaving behind a white cast. The ingredient list contains niacinamide to help fade dark spots, hyaluronic acid for a boost of hydration, and vitamin E for soothing nourishment. 

NuFace Mini+ Microcurrent Device Starter Kit

NuFace

NuFace

$225

$135

Microcurrent devices are expensive and rarely on sale—not an ideal combo. NuFace’s, however, is currently on sale and its benefits include wrinkle reduction, facial contouring, and skin tightening. Kate Hudson is one of its many celebrity fans, saying that the device made a “huge difference” that was “actually shocking.” 

Valitic Kojic Acid Dark Spot Remover Soap Bar Set

Amazon

Amazon

$15

$12

This soap bar is a face cleanser and potent serum in one very compact vessel. Kojic acid, vitamin C, retinol, collagen, and turmeric are behind its ability to fade hyperpigmentation, hydrate, clear blemishes, and reduce the appearance of wrinkles. 

Daolyo Pimple Patches for Face

Amazon

Amazon

$13

$8

For those with acne-prone skin, pimple patches are just as necessary to keep on-hand as deodorant or body wash is, so now’s the optimal time to replenish your stock. You won’t need to buy any for years with this incredible steal: $8 for a pack of 300.

Biolage Volume Bloom Shampoo

Amazon

Amazon

$24

$15

Biolage’s Volume Bloom Shampoo is incredibly popular with Amazon shoppers, as you can see in its 10,000-plus five-star ratings. Why? It’s simple. One shopper said this glycerin-based shampoo made their “baby fine hair…look so much thicker.” Glycerin is a humectant, meaning it softens the cuticle for an overall shinier appearance.

More Amazon Skin Care Deals

Amazon

Amazon

Best K-Beauty Black Friday Deals 

Korean beauty products embody the pinnacle of beauty innovation. It’s great news for our skin, but indecisiveness can be a roadblock. The cream of the crop includes Medicube toner pads, Cosrx’s retinol cream, and Blithe’s firming serum. Regardless of what you pick, it’s a step towards a poreless complexion. 

Medicube Zero Pore Toner Pads

Amazon

Amazon

$31

$13

Salicylic acid and lactic acid chemically exfoliate skin, breaking down excess sebum, sloughing away dead cells, and helping to minimize the looks of pores. The formula’s  astringent quality is neutralized by allantoin and lavender: two ingredients that are moisturizing and inflammation-soothing.  

Biodance Bio-Collagen Real Deep Mask

Amazon

Amazon

$19

$13

When your skin is so dry that it needs more than just a moisturizer, reach for this mask. Wear it overnight, and reviewers say you’ll wake up to tighter pores, smoother fine lines, and glass-like skin. 

D'alba Piedmont Italian White Truffle First Spray Serum

Amazon

Amazon

$24

$18

This Korean beauty serum is formulated with Italian truffle oil. It sounds delicious, but its benefits are actually epidermal. Shake and spritz, to see improved hydration, vibrance, and texture over time. 

Cosrx Retinol 0.1% Cream

Amazon

Amazon

$20

$13

If you're looking to incorporate retinol into your skincare routine, but have sensitive or easily-irritated skin, it's best to find an option (like this one) that contains soothing and hydrating ingredients to counteract the potentially drying effects. This pick from Cosrx is loaded with panthenol, a hydration superhero that helps skin retain water and moisture. 

Kahi Wrinkle Bounce Multi Balm Serum Stick

Amazon

Amazon

$23

$15

I’m not going to make a judgment call about the use of ingredients and products derived from salmon sperm; what I will say is that Kahi’s Serum Stick has a TikTok presence that almost surpasses virality. The mess-free serum is, according to thousands of five-star reviewers, an anti-aging, plumping powerhouse. 

Blithe Tundra Chaga Pressed Serum

Amazon

Amazon

$20

$16

We love multipurpose products that can shorten our skincare routine, and this serum-cream hybrid from Blithe can do just that. Its star ingredient is chaga mushroom, which can firm and lift mature skin, to give it a more youthful-looking complexion. The velvety texture absorbs into skin easily while adding a nice glow to the skin that’ll last till morning. 

Cosrx Propolis Light Ampoule

Amazon

Amazon

$28

$16

This propolis and honey-infused serum instantly softens and smooths my dehydrated, breakout-prone skin. The antimicrobial properties also heal my near-constant irritation and blemishes. Available on Amazon, you’ll find the lowest price at Sokoglam. 

More K-Beauty Deals

The Rootist

The Rootist

Best Hair Growth and Hair Care Deals

If hair growth is a priority for you, products like Mielle Organics’s $10 Mint Almond Oil and Jennifer Garner’s go-to Virtue Healing Oil will serve you well. If you don’t need growth or thickness (jealous), Dae’s styling cream and IGK’s mess-free hair mask have you covered for added luster and silkiness, too. 

Mielle Organics Mint Almond Oil

Amazon

Amazon

$15

$10

This is another Mielle Organics hit. The almond and mint-infused combination promotes circulation, shine, and strength. One shopper is on their second bottle of this thanks to the hair growth they’ve seen, and the way it treated their daughter’s itchy, dry scalp. 

R+Co Bleu Ingenious Thickening Shampoo

R+Co

R+Co

$49

$34

R+Co Bleu is the brand’s chic and luxe sister brand that never goes on sale. Now 30 percent off, the shampoo thickens, strengthens, and restores volume with vegetable-derived proteins and hair growth-stimulating kelp. Many reviewers say it made their hair look and feel “instantly thicker.” 

Maple Holistic Biotin Shampoo

Amazon

Amazon

$18

$9

Maple Holistic’s shampoo has 36,000-plus five-star ratings and I’d credit that to one of its most prominent ingredients, rosemary. The herb helps to promote hair growth with efficacy that is similar to the FDA-approved minoxidil. It prevents breakage and split ends while smoothing out frizziness. 

Dae Cactus Fruit 3-in-1 Styling Cream

Amazon

Amazon

$30

$26

Purchased more than 1c0,000 times the past month alone, Dae’s Cactus Styling Cream is the wash-and-go product. Suitable for all hair types, its three benefits are minimized frizz, increased luster, and improved definition. 

Karseell Collagen Hair Mask

Amazon

Amazon

$24

$20

Repair damage and give your hair TLC in a mere 20 minutes with the Karseell’s mask. One shopper said they saw a “significant reduction in hair breakage and shedding,” after using this weekly. I’ll chalk up those benefits to the mixture of strengthening collagen along with softening argan oil, avocado oil, and maca.

Lola From Rio Rapunzel Hair Growth Tonic

Amazon

Amazon

$14

$11

Lola From Rio claims that this spray-in, leave-in hair treatment strengthens hair, vastly reduces shedding, and increases growth. Almost 12,000 five-star ratings corroborate these claims, and shoppers are seeing inches of hair growth after incorporating this into their routine. 

More Hair Growth and Hair Care Deals

Dr Whitney Bowe Beauty

Dr Whitney Bowe Beauty

Best Black Friday Skin Care Deals

Out of all the Black Friday beauty deals, there are the most skin care deals, thus making it the most difficult category to navigate. But, it’s not impossible. Anti-aging is the subcategory with the best Black Friday discounts; take Marie Veronique’s legendary retinol cream, U Beauty’s editor-loved Resurfacing Compound, and Le Prunier’s antioxidant-rich face oil. But you’ll find everything else in between, too.

Youth To The People Superfood Facial Cleanser

Amazon

Amazon

$16

$11

It’s difficult for a face wash to stand out the way Youth to the People’s does. Our testers dubbed it the best cleanser overall for all skin types. It doesn’t strip skin, and it leaves skin feeling lightly moisturized. 

CeraVe Retinol Serum

Amazon

Amazon

$25

$23

This affordable retinol from CeraVe features a lightweight texture that absorbs quickly and doesn't leave behind a greasy residue. It scores bonus points for its hydrating and skin-strengthening ingredients, like hyaluronic acid and ceramides, which help to counteract the drying effects of retinol. 

The Outset Purifying Blue Clay Mask

The Outset

The Outset

$46

$37

My skin needs regular exfoliation, but it’s also sensitive and will break out at the mere mention of a clay mask. The Outset’s is the only exception, which is why I’ve gotten through two jars of it. It removes all debris and yuck from my pores, face, and chest, but I don’t find my skin purging or dry the next day. 

Beuti Skincare Beauty Sleep Elixir

Credo

Credo

$70

$58

You may not have heard of Beuti’s Sleep Elixir, but you should know about it. Five different omega fatty acids and 14 antioxidant oils—including chia seed, sea buckthorn, and camelia—are behind this oil’s plethora of benefits. Said benefits include lightened dark spots and age spots, smoother-looking wrinkles, and a decongested complexion. One shopper sees a difference every morning, saying “the most noticeable results are plumping and anti-fatigue.”

Dieux Instant Angel Skin Restoring Moisturizer

Dieux

Dieux

$45

$35

Dieux’s Instant Angel Moisturizer’s chic-looking tube (I’m a sucker for good packaging) is second to its efficacy. It’s unscented, barrier-strengthening, and non-comedogenic (a.k.a it won't clog pores), so it’s bound to make your skin look and feel as soft as a cloud. 

(P.S. This is a medium to rich consistency, however, and if your skin is oily, prone to breakouts, or you simply want something lighter, check out the gel Air Angel Daily Moisturizer.)

More Skin Care Deals

Kosas

Kosas

Best Black Friday Makeup Deals 

The best of Black Friday’s makeup deals include a slew of celebrity favorites. Laura Geller is an Oprah-approved brand; Kosas’s concealer is used by Hailey Bieber and Kate Hudson; Martha Stewart’s easy concealer-foundation hybrid is now $30; and, Jennifer Garner has gone through tubes of Westman Atelier’s rarely-discounted foundation stick. 

Westman Atelier Vital Skin Foundation Stick

Credo

Credo

$68

$54

Westman Atelier’s Vital Skin Foundation Stick comes in 20 buildable shades and is a masterclass in why the brand has become a go-to among celebrities like Jennifer Garner, Michelle Pfeiffer, and Nicole Kidman. It’s buildable, moisturizing, and loved by shoppers of all ages. 

DHC Velvet Skin Coat Primer

Amazon

Amazon

$25

$17

This primer is a sleeper hit on Amazon. The Amazon Choice product has been purchased more than 1,000 times in the past month alone, and has nearly 3,000 five-star ratings. One shopper explained that “it makes your skin look like a peach—smooth, even skin tone, and matte.” They added (and several shoppers reiterated) that it works so well that they often use it “without makeup.” 

Glossier Generation G Lipstick

Glossier

Glossier

$24

$19

The blurred lip look seemed like a fleeting trend, but here we are years later. Clearly, it’s a makeup staple, and Glossier’s Generation G is perhaps the GOAT. It comes in nine shades and can be built from an almost-imperceptible tint to a highly-saturated lipstick. 

Fwee Lip and Cheek Blurry Pudding Pot

Amazon

Amazon

$16

$10

I consider myself impervious to TikTok influence, but Fwee’s lip tint-blush got me. The texture, from what I can tell, is like that of an inflated bouncy castle. Bounce your fingers (or brush etc) on it, pick up pigment, and apply to your cheeks and/or lips. It has an airbrushed, blurred, almost suspiciously perfect finish. 

TirTir All Cover Pink Cushion Foundation

Amazon

Amazon

$15

$11

TirTir’s foundation taught me that a perfect foundation can cost just $15—though it’s now $11. It takes 30 seconds to apply, and the included applicator helps to neutralize all of the blemishes and imperfections on my face.  

More Makeup Deals

Salt & Stone

Salt & Stone

Best Black Friday Body Care Deals 

Skin care does not end at the edge of your jawline; your neck and body need some TLC, too. Work your way down beginning with Tatcha’s skin-smoothing and tightening neck cream and U Beauty’s decolletage treatment. Keep yourself smelling fresh with Salt and Stone’s aluminum-free deodorants before covering your gams in something richly hydrating like Naturium’s now-$16 body butter. 

Medix 5.5 Retinol + Ferulic Acid Body Cream

Amazon

Amazon

$25

$17

This retinol body lotion combines retinol, ferulic acid, shea butter, and vitamin E. They work in tandem to smooth the appearance of fine lines, soften dark spots, and hydrate your skin, all at an affordable price. 

Mario Badescu Super Rich Olive Body Lotion

Amazon

Amazon

$22

$18

Martha Stewart’s longtime facialist previously told InStyle that this body lotion is to credit for the entrepreneur’s “silky and smooth” skin. The benefits of the titular olive oil back this up—the ingredient is rich in well-known emollients squalane and vitamin E. 

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream

Amazon

Amazon

$20

$16

This nourishing body butter is chock-full of botanical oils, shea butter, glycerin, squalane, and plant-based peptides to firm the skin while leaving it looking and feeling hydrated. Best of all, it’s never greasy, so I can apply as much as I want to clean, dry skin to find nothing but glow left behind. 

Nature Well Retinol Advanced Moisture Cream

Amazon

Amazon

$25

$16

This cream helps fend off wrinkles, discoloration, sun damage, sagging skin, and more. It works to speed up the exfoliation process, revealing a smoother, softer texture with fewer bumps, blemishes, and fine lines. 

Soft Services Skin Essentials Set

Soft Services

Soft Services

$88

$79

I’ve never seen a Soft Services sale, so make the most of this one happening now. This set comes with the brand’s top products The Buffing Bar soap is a nostalgic, yet efficacious, take on a body care classic. The Speed Soak gel is light as water but as hydrating as a balm body lotion. And, a refillable shower gel somehow cleans and moisturizes skin. 

More Body Care Deals

Amazon

Amazon

Best Black Friday Deals on Nailcare, Tools, and More

If you’re looking for a hypothetical miscellaneous aisle, you’ve arrived. The bits and bobs here include Crest’s teeth whitening strips, Glossier’s ‘It’ girl perfume (TBH, I’m surprised it’s on sale), and this multi-styling hair tool. 

Crest 3D Dental Whitening Strips

Amazon

Amazon

$46

$28

This number-one Amazon bestseller has over 69,000 five-star reviews, and for good reason. The Crest 3D Whitestrips Professional Effects deliver top-tier teeth whitening results—up to 20 levels whiter with each kit—at a fraction of the cost of professional care. Formulated with hydrogen peroxide, the non-slip strips allow you to talk and drink water while you wear them, so you can carry on with your life while enhancing your smile. The box features 20 treatments (one upper and lower strip per packet), and two bonus one-hour express treatments. 

Glossier You Eau de Parfum

Sephora

Sephora

$78

$59

I struggle to call any perfume universally loved, but this one might be. Formulated to enhance each individual’s natural scent, you’ll get a seemingly bespoke perfume for a non-bespoke price. A word of caution: You will receive an onslaught of compliments. 

Nail Reformation Bow-So-Chic Press-On Nails

Nail Reformation 

Nail Reformation 

$20

$14

I love nail art and having long talons, but I have never taken to press-on nails. The styles tend to feel lazy and lackluster, and the quality thin and shoddy. Nail Reformation has made me reconsider my prejudice. These are sturdy, come with long-lasting glue, and come in a selection full of fun art, bold patterns, and glitter. 

Essie Expressie Quick-Dry Nail Polish

Amazon

Amazon

$9

$5

Essie has a gorgeous repertoire of polishes, and perhaps the most popular collection is its Expressie line. It boasts quick-drying capabilities that ensure your manicure is dry and ready to go in minutes. Take your pick between 42 shades spanning from subdued nudes to statement-making hues.

Bounce Curl Original Define Edgelift Brush

Amazon

Amazon

$30

$27

The TikToks, testimonies from friends, and IRL proof of voluminous, defined hair convinced me that $30—now $27—is actually a steal for this product. It does the work of several brushes and according to my sister, it even replaces heat tools. 

More Black Friday Beauty Deals

To find you the best Black Friday beauty deals, I have spent weeks combing through industry insider sale information and checking major retailers like Amazon and Nordstrom. I also sought out rare discounts from brands like Shark, Tatcha, Solawave, and more. 

Tamim Alnuweiri is a senior beauty writer with a decade of experience in the beauty industry. She has tested hundreds of skin care, hair care, and makeup products, many of which she has written first-hand reviews on. 

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation.

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