Bestseller, Spinnova forge new partnership

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HELSINKI – Finnish fibre innovator Spinnova will embark on a “long-term sustainability journey” with Bestseller, as the pair announce a new partnership which will see the fashion brand look to integrate Spinnova’s patented method of producing cellulose-based fibre.

“Bestseller is an early adopter of Spinnova’s revolutionary material, and we genuinely believe in their ambition of making a truly sustainable material, which can be turned into commercial products,” says Camilla Skjønning Jørgensen, the brand’s sustainable materials and innovation manager.

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