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THE RUNDOWN
- Kylie Jenner wore the $71 million Fantasy Bra at the 2026 Victoria’s Secret Fashion Show in Los Angeles.
- The bra was crafted from 4,410 natural diamonds with a 75.54-carat radiant-cut Fancy Vivid yellow diamond at its centre. The bra weighed just under two kilograms.
- Jenner’s mother Kris Jenner and boyfriend, Timothee Chalamet watched from the front row.
- It marked the first time Jenner has walked in the Victoria’s Secret Fashion Show, with the Fantasy Bra returning for the first time since 2018.
Another Jenner joins the Victoria’s Secret Fashion Show ranks. For the first time, Kylie Jenner walked in the 2026 Victoria’s Secret Fashion Show wearing the $71 million diamond-encrusted Fantasy Bra.
Making her Victoria’s Secret Fashion Show runway debut, Jenner wore the show-stopping bedazzled bra, a gauzy white mini skirt and expansive white feathered angel wings. As she strutted down the runway, the camera panned to the audience, where Kris Jenner sat cheering her on alongside Jenner’s boyfriend, Timothee Chalamet and Kris Jenner’s partner, Corey Gamble. Kendall Jenner appeared to be absent from the audience and the show, not returning to the Victoria’s Secret Fashion Show runway since walking in 2015, 2016 and 2018.
Related: LIVE: The Best Moments From The 2026 Victoria’s Secret Fashion Show
This year’s Fantasy Bra — returning to the runway for the first time since 2018 — was a US$50 million (around AU$71.8 million) confection crafted by New York jeweller Jacob & Co. It is the most expensive Fantasy Bra to date, costing around US$35 million more than any Fantasy Bra in history. Vogue reports that the Fantasy Bra is crafted from 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond. The entire piece took 15 craftspeople more than 1,000 hours to build, with the finished product weighing just under two kilograms.
Of the choice to cast Kylie Jenner as the Fantasy Bra’s wearer, Adam Selman, Victoria’s Secret’s Executive Vice President and Chief Creative Officer told Vogue “Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing.” He continued, “I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact. I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect.”
The bra was created by New York jeweller Jacob & Co., led by founder Jacob Arabo. Speaking to Victoria’s Secret, Arabo said he “wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough.” He turned his attention to the diamonds themselves — their cuts, size and movements — to ensure that when Jenner wore the Fantasy Bra down the runway, it would catch the light in just the right way. A showstopper like none other.
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