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Wahl Clipper Corporation has announced the results of its research study, conducted by YouGov, into male consumers’ opinions on modern day grooming and the affect it has on their wellbeing. Strikingly, the survey has highlighted that grooming can have a huge impact on a man’s wellbeing in all aspects of their life. In a world that is dominated by looking and feeling good, from the positivity of Queer Eye to the constant drive for perfection on Instagram, it reinforces the fact that self-grooming is now an important part of a man’s life. Not just for how he looks, but for how he feels about himself and his life.
