Over the last several years, the fashion industry has entered a remarkable period of promoting eco-friendly, sustainable and ethical alternatives. It’s a welcome, long-overdue development, and it’s showing no signs of slowing down. Yet at the same time, despite attracting and being driven by young people, the fashion industry is in fact deeply conventional and slow to change. Fast fashion is at its peak, with more and more images filling our screens and fixating our minds on the next in item. It’s only once we buy that in item that a new one comes to the fore of our minds, and we find ourselves once again slightly dissatisfied by our lack of possession.